Product Marketing Manager
il y a 1 semaine
Do you want to be a driving force behind the company that is
innovating the way we handle digital identity, in Belgium and throughout Europe? Would you like to be part of a
talented team that is determined to make a
positive impact on society? Then keep on reading, you'll probably like what you'll see.
Our mission:
providing a state-of-the-art digital identity solution to all people, enabling them to move their interactions to the digital space.
Now, only five years after being founded,
6.7 million citizens use the itsme app, to
identify themselves,
confirm transactions, and
sign documents online.
Started in Belgium, we have recently launched the itsme app in
The Netherlands and soon we'll be active in
Luxembourg.
Data Sharing solution, which enables citizens and organisations to share personal data in a safe way (e.g. your driver's license data, registration number of your business,) with companies, government institutions, and other organisations.
You'll get a
unique opportunity to drive the development of an emerging BeNeLux market with a ton of potential, following the success of our identification solution that has already known widespread acceptance throughout Belgium.
- You gain an
indepth view of the market and the trends in that market, by doing research but of course also by connecting to lots of potential customers. You also analyse our
competition in the datasharing market. - Building on these analyses you develop
sales and marketing strategies, as well as ways to systematically test the reallife effectiveness of these strategies. - As such, you identify, target, and develop new business opportunities in the B2B market, setting yourself clear objectives, in cooperation with the Chief Product Officer.
- You build and maintain
strong relationships with key prospects, clients, and partners. - You
collaborate with other teams within the company to make topnotch proposals and after you've closed the deal, to ensure successful project delivery. - As you will have access to the freshest feedback from the market, you'll give
valuable input to our product managers regarding potential new technical developments. - You
report directly to the Chief Product Officer, and you'll work in close collaboration with the
sales, marketing, and product teams. - Championing our audiences, both existing and potential owning our view of the total addressable market for your products with a deep understanding of their needs
- Landing our messaging building and continually evolving our product positioning, value proposition, and messaging frameworks
- Driving results launching products and features with maximum impact and driving sustained adoption and engagement over time
- Determining and measuring success metrics for launch, growth, and ongoing adoption. Reporting this data back to the team. Every decision you make is backed up with research or data.
- Working collaboratively partnering with research, design, data, engineering, and the wider product discipline to help inform and guide product and feature development
- You have a
robust experience in business development or sales, dealing with enterprise customers, preferably in tech and ideally in the digital identity field. - You get a kick out of
convincing others and negotiating contracts. - Building rapport and
longterm trusted relationships with stakeholders at all levels is one of your strengths. - You combine
solid project management and problemsolving skills to deal with broadranging and complex situations. - You are all about
delivering results and doing what it takes to get there. You can work
handson and independently. - You are fluent in
English. Good knowledge of Dutch or French is a plus. - You are fluent in English (Dutch and/or French is a plus)
- You're experienced in product marketing for consumer products (SaaS products is a bonus but not necessary) or a strong brand management background
- You've launched new products into markets
- You're happy with a combination of getting your hands dirty and taking ownership of your area
- Excited to work at a fastpaced, awardwinning, quicklygrowing company
- You take a customerfirst approach to everything you do
- You're comfortable with numbers and metrics and can make difficult decisions in complex situations with the data to back you up
- You understand how consumerfacing products are built and are comfortable working with a technical team
- You're able to quickly build trust and manage disagreement
What we offer
- Being welcomed by an
informal, enthusiastic, and ambitious team that is
revolutionizing how we safely manage our digital identity, in Belgium & beyo
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