![Tom&Co](https://media.trabajo.org/img/noimg.jpg)
Pr & Corporate Communication Coordinator
il y a 2 semaines
Responsabilités
- **Améliorer l'attractivité de Tom&Co en tant qu'employeur (franchise et interne)**
- développer et mettre en œuvre le book de la marque employeur
- mettre à jour le contenu et proposer des améliorations du site web de l'entreprise
- aider aux campagnes de recrutement (on-offline) pour nos magasins intégrés et le siège
- relayer les offres d'emploi sur les réseaux sociaux (Linkedin, Facebook )
- **Augmenter la notoriété de la marque par les relations publiques (presse)**
- Développer des partenariats avec la presse en entretenant et en développant un portefeuille de relations presse.
- Établir un planning éditorial
- Gérer les demandes de presse et servir d'interface entre les demandes des journalistes et les responsables internes
- Rédiger des pitchs (communiqués de presse, dossiers de presse, autres supports d'information) pour les journalistes
- Planifier et suivre les campagnes de presse
- Assurer une veille médiatique pour la marque, le secteur et les concurrents
- Suivre la performance et les " retombées presse " des actions de communication
- Publier les actualités de la marque et du secteur sur linkedin
- Soutenir la partie communication lors d'événements/foires B2B
- Rechercher et mettre en place de **partenariats B2B** pour assurer un trafic régulier vers les points de vente.
Exigences obligatoires
Vous êtes titulaire d'un diplôme de bachelor ou de master en marketing, communication ou autre domaine pertinent.
Vous avez au moins 3 ans d'expérience dans un poste similaire.
Vous avez d'excellentes capacités de communication, tant à l'écrit qu'à l'oral.
Vous avez une excellente connaissance du français et du néerlandais.
Vous avez un esprit d'entrepreneur et vous travaillez de manière autonome.
Langues French Dutch; Flemish English Expériences professionnelles 5+ years
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