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Team Leader Digital Performance
Il y a 3 mois
Why ALD Automotive | LeasePlan?
With over 3.3 million vehicles managed across more than 44 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals.
By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.
At ALD Automotive | LeasePlan, we believe that our success is driven by our commitment to customer satisfaction.Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business.
We're committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we're guided by the principles of authenticity, curiosity, commitment and collaboration.We aim to foster an organization that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.
Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed.
- ALD Automotive | LeasePlan will rebrand to Ayvens across all 44 countries by 2025.
Your responsibilities?
As a Team Leader Digital Performance, you will join the Marketing & Communication department, which consists of 10 co-workers.
The Team Leader Digital Performance helps businesses for planning, executing, and managing online marketing campaigns to effectively engage and keep customers in the context of ALD Automotive's integration with LeasePlan to effectively support the companies' strategic ambitions.
You report to the Marketing & Communication Director and lead of team of 3 experienced professionals.Your main responsibilities will include:
- Creating and executing a strong performance marketing strategy & execution plan;
- Developing and managing digital prospecting and remarketing campaigns;
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient customer acquisition cost;
- Implementing A/B testing and conversion rate optimization;
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels;
- Identifying and testing new channels to continue to meet or exceed established critical metrics;
- Implementing marketing automation and lead generation strategies;
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results;
- Staying updated with the latest performance marketing trends and technologies;
- Identifying trends and insights and optimizing spend and performance based on the insights;
- Managing communication with multiple vendors and thirdparty trackers in order to achieve acquisition objectives.
Who are we looking for?
- You have a degree in Marketing, Business Administration, or a related field;
- You have prior experience in a similar role as well as experience building effective multichannel marketing strategies, including PPC, SEO, social media, and other digital channels;
- You have solid expertise in campaign and channel analysis and reporting;
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations;
- You are a highly goaloriented individual and have excellent communication skills;
- You are openminded, curious, and a strong problem solver.
What do we offer?
With ALD Automotive and LeasePlan coming together, we set out to become the leading global sustainable mobility player.
We're turning mobility into more than a destination:
we're making it a great experience. That's why we need people who make the difference.
We are giving it the best to support our colleagues realizing their full potential with lots of trainings, providing firm talent development plans and offering fair compensation and benefits.
We want you to grow with us All of this while encouraging a healthy work/life balance, among other things, through flexible hours and the possibility of homeworking several days a week.
So, are you ready to join us on this exciting journey? Buckle up, this could be the (work)ride of a lifetime.
