Group SEO Strategist

il y a 2 semaines

Bruxelles, Région de Bruxelles, Belgique Ardent Group Temps plein

THE SCOPE


With 30 years of history, today
Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker).

Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs.

As part of its sustained growth,
Gaming1 is looking for a
Group SEO Strategist to
own the performance and
the strategy of the
organic channels for all our platforms and
establish a successful Search Engine Optimization model, scalable to all markets.).

YOUR ROLE

Own the performance of the organic & referral channels across markets:

  • Be an
    expert of the organic channel in terms of
    performance, analysis, and
    optimization:
  • Be the
    key contact for SEO agencies and
    consultants challenging, prioritizing, and
    consolidating their
    input into a
    successful global strategy:
  • Be the
    key contact for all SEO requests and
    enquiries in regards of our
    joined ventures on all markets:
-
Actively unlock the
potential of the
referral channel with an
impactful action plan (backlinking, online partnerships, editorial strategy, etc.)
-
Oversee SEO and
referral budgets and
constantly work on improved ROI:


  • Make sure reporting of results and
    activities are regularly
    shared in a user-friendly format with the
    teams and
    stakeholders, with
    key learnings and next
    steps

Deliver a best-in-class SEO / ASO strategy & roadmap:


  • Work hand in hand with the
    SEO agencies and the
    digital advertising manager to
    deliver a strong and
    documented SEO strategy scalable to
    various markets:
-
Follow up actively on
internal optimized content strategy for high-potential pages, and
work closely with the
content manager for
added-value projects such as the
blog and the
overall editorial strategy:


  • Consolidate recommendations for
    SEO tech roadmap, ensure its
    implementation with our
    Marketing Technologies pole, in the
    context of a
    comprehensive SEO program:
-
Develop internal expertise in terms of
ASO, with the
initial support of
qualified consultants/agencies and
elaborate strategy

Own and optimize all supporting tools & partnerships:


  • Put forward educated recommendations for
    SEO agency deals according to
    results and with an i
    nternational mindset:
-
Negotiate network deals that have a s
trong potential for the
performance of SEO and
referral channels, according to
budget:


  • Own and
    optimize all tools
    related to SEO (SEMrush, ImpulsQ, Similarweb) from
    contracting to functionalities and
    reporting, ensuring that we are
    maximizing our investment

Collaborate & actively support the global digital strategy:

  • Be a
    strong digital team player and
    collaborate with
    other channel owners to
    implement and
    optimize overall
    digital strategy and
    new user journeys:
-
Actively participate to the
optimization of the
overall digital conversion:


  • Take on board added-value initiatives/projects that can
    back up our SEO and
    overall digital efforts:
-
Actively participate in
developing our
internal SEO internal

YOUR PROFILE
-
Bachelor or
Master degree in
Marketing:


  • Deep experience with
    SEO/ASO strategy and
    operations:
-
Deep experience with a
global company operating on
various markets:


  • Strong expertise in
    SEO best practices:
-
Strong understanding of
optimized content guidelines and
best practices:


  • Strong SEO copy-writing skills in FR (EN/NL is an asset)
-
Expertise in all Google Tools (analytics, trends, search console, GTM, datastudio)
-
Expert in
SEMrush tool:


  • Good understanding of all
    digital marketing channels and
    web technologies:
-
Agency and
budget management experience

WHAT WE OFFER
As well as having a unique experience - centered around our values of pleasure, team spirit, performance, boldness and integrity - alongside 1,200 employees around the world, we offer:

  • the
    opportunity to contribute to the international development of a
    family company from Liège
- the
chance to take part in a human and
entrepreneurial adventure within a
solid group:


  • friendly work environment that is adapted to
    reaching optimal performance:
-
leadership by
talents, values, trust and
autonomy:

  • the
    opportunity to progress and
    specialize with our
    internal mobility system:
- a
competitive salary package with several perks
- the
possibility to work remotely for a
good work-life balance

THE INTERVIEW PROCESS

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