Global Marketing Manager Newborn Screening

il y a 1 semaine


Mechelen, Flandre, Belgique PerkinElmer Temps plein
Responsible for planning and implementing the global marketing activities related to the Newborn screening (NBS) product portfolio.

  • Defines the Newborn screening portfolio/product global marketing strategy and support its implementation at the regional level.
  • Develops the product launch strategy and executes the launch plan together with business and product manager
  • Develops and refines as needed the product value proposition, positioning and messaging
  • Creates the tactical plan and execute in a timely manner within the authorized budget
  • Creates innovative (promotional and non
- promotional) material to support the sales team efforts and creates and executes successful communication campaigns

  • Builds the NBS product portfolio digital marketing strategy, including website, digital tools and SEM
  • Participates in the planning and execution of international tradeshows and workshops, as well as online events e.g. webinars
  • Participates in the preparation of sales meetings and the training of the sales force
  • Monitors closely competition to adjust messaging and develop appropriate materials for the sales team to compete
  • Tracks market evolution and generate customers insights through internal and external resources to identify new opportunities and contribute to successful sales operations
  • Effectively manages the development of all marketing related programs and project in close collaboration with the business team and regional marketing teams
  • Builds successful working relationships and effectively managed the interface with a variety of internal stakeholders and external providers
  • Cotravels with various colleagues in the field to keep current on the changing market place
  • Plans, implements and measures outcomes/ROI of marketing activities
  • Ensure that every marketing project meets all regulatory compliance policy requirements

Requirements:

  • Preferably Master's Degree in
  • Marketing or Business Administration
  • Minimum 10 years of marketing experience with demonstrated success in the implementation of marketing strategies and tactics in the Healthcare industry
  • Previous experience at the regional or global level
  • Experience in developing marketing activities, product positioning and messaging and successfully driving product launches in a global environment
  • Experience in Digital marketing
  • Experience in managing international crossfunctional teams
  • Demonstrated ability to efficiently navigate internal approval process in developing promotional material in a regulated environment
  • Ability to work independently and in a multidisciplinary team environment
  • Ability to be flexible, openminded, and adapt successfully to changing business conditions
  • Excellent listening and oral/written communication skills
  • Proven decisionmaking skills, a proactive approach to business

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