Senior Manager, Marketing

il y a 1 semaine


Anderlecht, Région de Bruxelles, Belgique Coca-Cola Temps plein

As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things.

We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee.

Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world.

We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.


What You'll Do for Us:

-
Assess attractive local (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
-
Oversee localization and real-time amplification of IMX campaigns within the Franchise units, providing input to OU IMX team.
-
Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
-
Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns

  • Provide input to OU IMC team for
    localization and/or realtime amplification at Marketlevel, and
    buy local media that cannot be bought at OU level
-
Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
-
Provide coaching to junior members of the team and to members of project teams.

  • Manage local brand('s/s') NR, GP, DME to
    deliver the OU brand growth and financial targets.

Qualifications & Requirements:

  • 68 years of
    brand management / marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
  • Ability to understand and leverage
    business, finance and commercial insights, and identify needs for
    campaign localization or customization as necessary.
  • Ability to
    adapt to changing environment and cross correct in due time, scenario planning thinking.
  • Ability to
    effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to
    influence and negotiate with internal and external crossfunctional stakeholders.
  • Good
    project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
  • Experience working in
    crossfunctional and crossgeographical teams is preferred

What We Can Do for You:


  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we're always expanding
-
Expansive & Diverse Customers: We focus on diversified and large range of customers each day
-
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
-
Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.

Skills
Media Planning; Leadership; Creative Process; Analytical Thinking; Consumer Segmentation; Competitive Assessments; Quantitative Research; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management
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