Brand Manager Ibd
il y a 1 semaine
Company Description
Job Description Job purpose & objectives**:
- Be the owner of your brand / indication, acting as an entrepreneur in managing it and continuously seek for innovative approaches to meet the brand KPIs
- Define the Brand Strategy, develop crossfunctional tactical plans to address the needs of all stakeholders always keeping the patient in mind
- Enrich the patient experience in collaboration with the Brand Team and the infield Team and execute the related omnichannel marketing actions.
- Continuously gather insights about brand / indications & competitive landscape across all stakeholder groups
Key interfaces:
Internal
- Brand Team members & leader/BUM
- InField Team members & leader
- Medical team
- Customer Excellence team
- Patient Experience Manager & Lead
- Market Access team
- External Affairs team
- Strategic project lead
- Global IBD team
- Healthcare professionals, External experts
- Professional associations and scientific societies
- Agencies and external vendors (digital, marketing, media, etc.)
- Other external stakeholders as appropriate (incl patient associations, key hospital deciders, etc.)
Tasks and responsibilities:
Patient Journey
- Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.
- Localize the Global Brand Strategy AbbVie approach) to define brand strategic imperatives, propose strong operational (marketing mix action plan ) & 1year tactical brand plan and collect inputs from crossfunctional colleagues
- Ensure that Brand Story is defined in an accurate manner and with a patient centric focus
- Diagnose and analyse brand, competitors, market; this includes the understanding of Patient and customers' needs, Standards of Care, the identification of key environment trends and demand driver in the market
- Identify where no traditional partners can help meet Strategic objectives and where digital solutions can help gather patient insights
- Lead synthesis of insights from crossfunctional teams to develop the Brand Plan Insights Chapter
- Monitor competitors activity and key data to adjust strategic planning and tactical plan
- Translate Brand Plan into a Tactical Plan identifying and defining concrete projects to implement our Brand strategy In Field
- Bring the Brand Story to life through Innovative and patientcentric marketing materials and campaigns including multistakeholders initiatives and multichannel opportunities, in line with AbbVie's Advanced Customer Experience model.
- Design and implementation of all Marketing activities including Innovative Marketing tactics, Traditional and nontraditional partnerships (where nontraditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations).
- Interactive and customised content for CLM, managing the CLM process and overseeing implementation of CLM activities.
- Ensure all infield materials are aligned to Strategic imperatives.
- Expenses forecasting and tracking
- Colead the Forecasting as brand owner
- Budget planning, sales & expenses analysis, tracking and ROI measurement ( pre & post ) for Marketing team activities
- Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols
Qualifications
Required skills and competencies
- Agile/ Capable to manage several projects in parallel and prioritize effectively
- Strong patient and customer focus, responding proactively to change in environment and customer needs
- Strong understanding of all customer and stakeholder types and effectively tailors messages to target audience
- Strong indirect leadership skills and building effective working relationships with a broad range of crossfunctional brand team members and stakeholders
- Vision and strategic thinking
- Project management; initiativesdriven
- Accountability
- Tactical planning skills
- Critical thinking, challenge status quo
- Digital savviness & thinking
- Innovation/ lateral thinking
- Effective communication and influence
- Confident and fluent presentation
- Manages budget, forecasting and KPI tracking, leveraging strong analytical skills
- Understands the market, the patient journey, the full range of customer and stakeholder needs, as well as issues related to the therapy area
- Crossfunctional roles understanding ( market access, medical, sales,)
- The healthcare environment and evolving landscape
- The Brand Story principle
- Channel mix techniques and ROI measurement techniques
- Financial processes & business acumen
- Competition, customer base, reimbursement and market access processes/iss
-
Immuno Strategic Operation Manager
il y a 1 semaine
Wavre, Wallonie, Belgique ABBVIE Temps pleinJob purpose & objectives: ISO Manager: Be instrumental in bringing AbbVie leadership in Immunology to the Next Level Directly support Immunology Division Director, with the collaboration with Business Unit Managers, in strategic decision making to ensure high performance in a changing landscape Manage strategic activities across Immunology business units...
-
Brand Manager
il y a 1 semaine
Wavre, Wallonie, Belgique Actief Interim Wavre Temps pleinPrimary Objective of PositionThe Brand manager is responsible for ensuring consistent branding across advertising and campaigns, aligning with existing guidelines. They own the brand in the territory, defining its features and attributes.The Brand Manager adopts a Customer Centric approach, focusing on HCP, Consumers, and other market segments. Customers may...
-
Brand Manager
il y a 1 semaine
Wavre, Wallonie, Belgique Haleon Temps pleinBrand Manager - Voltaren (Belgium): Wavre, Belgium Marketing gsknchJob Description:Site Name: Belgium-Wavre- Posted Date: Nov As Brand Manager, you will collaborate closely with crossfunctional teams. Joining a passionate, experienced, and culturally diverse Marketing team, your focus will be on building brands trusted by consumers and experts. As a local...
-
Commercial Brand Officer
il y a 1 semaine
Wavre, Wallonie, Belgique Pharma Belgium Temps pleinFunction:As a Private Label Commercial Associate, you will be responsible for implementing the company's Private Label strategy in all distribution channels: in own/independent pharmacies, in an eCommerce environment, marketplaces and presence on social media to increase brand awareness and distribution to the general public. You will also be responsible for...
-
Brand Manager
il y a 1 semaine
Wavre, Wallonie, Belgique Walibi Belgique Temps plein**Brand Manager FR/NL (H/F/X)**:**Votre mission**:Sous la direction marketing et en étroite collaboration avec celle-ci, vos missions principales sont:- Développer les activités marketing, concepts et produits pour Walibi et Aqualibi et les commercialiser auprès des différents marchés des deux parcs. (B2C **et **B2B)- Coordonner les différents projets...
-
Brand Manager
il y a 1 semaine
Wavre, Wallonie, Belgique Heads & Hunters Temps pleinHeads & Hunters recrute un.e **Brand Manager** pour son client actif dans les loisirs, le divertissement et le tourisme.Cette entreprise, de renommée mondiale, développe un fort esprit d'équipe. La satisfaction clients est au centre de leurs priorités. Il s'agit d'un job varié, enrichissant et doté de nombreux challenges. Notre client accorde aussi...
-
Brand Manager Frama Sector
il y a 1 semaine
Wavre, Wallonie, Belgique HR-Specialist Temps plein**Over het bedrijf**:Onze klant is een internationale dienstverlener in **farma en gezondheidszorg.** De groep is actief in 27 landen over de hele wereld en telt ongeveer medewerkers. In België werken 1.500 medewerkers in verschillende entiteiten, met als gemeenschappelijk doel aan alle behoeften van de apotheker te voldoen om hem op die manier succes te...
-
Customer Experience Manager
il y a 1 semaine
Wavre, Wallonie, Belgique GSK Temps pleinSite Name: Belgium-WavrePosted Date: Apr The Customer Experience Manager - in close collaboration with the Brand Manager & the Channel Deployment Manager - has been installed to create the steepest growth curve for our priority.The Customer Experience Manager - thanks to the knowledge of channel preference & analytical skills - is responsible for creating...
-
Digital Manager
il y a 1 semaine
Wavre, Wallonie, Belgique GSK Temps pleinSite Name: Belgium-WavrePosted Date: Aug Job Purpose:ViiV Healthcare has an important purpose which is to leave no person living with HIV behind. We are delivering on this by developing and providing access to innovative HIV medicines which address medical unmet needs and make HIV a smaller part of people's lives. If you are a digital manager who is inspired...
-
Marketing Content Manager
il y a 1 semaine
Wavre, Wallonie, Belgique GSK Temps pleinSite Name: Belgium-WavrePosted Date: Apr 4 2024_ Job Purpose:_:The Content Manager is in lead for developing customer-oriented marketing and disease awareness campaigns for our priority brands & disease areas. The Content Manager is a key member of the XF Brand Team & works closely with the cross functional brand team (Marketing - Sales - Medical Affairs) to...
-
Customer Experience Manager Oncology
il y a 1 semaine
Wavre, Wallonie, Belgique GSK Temps pleinSite Name: Belgium-WavrePosted Date: Aug 2 2023Are you looking for a management role that allows you to drive robust customer insights and shape promotional effectiveness? If so, this role could be an exciting opportunity to explore.The Customer Experience Manager has been installed to create the steepest growth curve for our priority in the BeLux Pharma LOC...
-
Marketing Content Manager
il y a 1 semaine
Wavre, Wallonie, Belgique 856 GlaxoSmithKline Pharmaceuticals SA Temps pleinThe Content Manager is in lead for developing customer-oriented marketing and disease awareness campaigns for our priority brands & disease areas. The Content Manager is a key member of the XF Brand Team & works closely with the cross functional brand team (Marketing – Sales – Medical Affairs) to co-develop high-quality content that aligns with the...
-
Marketing Content Manager
il y a 1 semaine
Wavre, Wallonie, Belgique GSK Temps pleinSite Name: Belgium-WavrePosted Date: Apr _ Job Purp__ose:_**:The content Manager is in lead for developing customer-oriented marketing and disease awareness campaigns for our vaccines portfolio. The Content Manager is a key member of the XF Brand Team & works closely with the cross functional brand team (Marketing - Sales - Medical Affairs) to co-develop...
-
Fp&a Manager
il y a 1 semaine
Wavre, Wallonie, Belgique ABBVIE Temps pleinJob purpose & objectives: Your role at AbbVieThe FP&A Manager is the leader and owner of the Financial Planning and Analysis (FP&A) cycles within Belgium Commercial affiliate. In this role you are responsible for the planning, consolidation, validation, chasing and challenging of all input required for the various FP&A cycles.You have the main responsibility...
-
Internship - Assistance Key Account Manager
il y a 1 semaine
Wavre, Wallonie, Belgique Haleon Temps pleinUraian Tugas:Nama Site: Belgium-WavreTanggal Posting: Mar Internship - Assistant Key Account ManagerHello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne,...
-
Demand & Supply Manager
il y a 1 semaine
Wavre, Wallonie, Belgique ABBVIE Temps pleinJob purpose & objectives:Manage demand/supply chain and logistics to ensure customers are supplied with AbbVie products on atimely and continuous basis.Ensure inventory availability and anticipate potential supply issues based on sales forecasts andfuture inventory replenishments.Respond to customer needs and achieve affiliate's financial objectives through...
-
Regional Manager- Belgium
il y a 1 semaine
Wavre, Wallonie, Belgique Ardmac Temps plein**Regional Manager Belgium**Who are weWe are an award-winning international construction specialist that delivers complex high value workspaces and technical environments. We've been leading the way for over 40 years and employ the brightest minds and the most advanced technologies. Our mission is to consistently provide the ultimate solution for high value...
-
Category Manager
il y a 1 semaine
Wavre, Wallonie, Belgique Generations Recruitment Temps pleinWhat's in it for you: A permanent contract in a fast growing organisation combining the power of a multinational to the entrepreneurial spirit of a new structure The opportunity to work with passionate and innovative colleagues Autonomy and entrepreneurship in your work, as well as teamwork with other colleagues and departmentsAbout the company: Our client...
-
Global Marketing Manager
il y a 1 semaine
Wavre, Wallonie, Belgique GSK Temps pleinSite Name: UK - London - Brentford, Belgium-WavrePosted Date: Mar 1 2023Global Marketing ManagerLocation: GSK House, London or Warve, BelgiumFlexible working arrangements We're moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to worldclass science and technology institutions, we're excited...
-
Public Affairs Manager Belux
il y a 1 semaine
Wavre, Wallonie, Belgique GSK Temps pleinSite Name: Belgium-WavrePosted Date: Jun 9 2023Job purpose:The Manager Public is accountable to establish and maintain constructive collaboration between GSK and (non-conventional) external key stakeholders in Belgium and Luxembourg in order to enhance GSK's visibility and reputation, in line with strategic GSK BELUX business priorities.Within the Market...