Head of Marketing
il y a 1 semaine
UITP (International Association of Public Transport) is a passionate champion of sustainable urban mobility and is the only worldwide network to bring together all public transport stakeholders and all sustainable transport modes. We have more than 1,900 member companies coming from over 100 countries. Our members are public transport authorities and operators, policy decision-makers, research institutes and the public transport supply and service industry.
We are currently looking for a:
Head of Marketing (Based in Brussels)
The head of marketing will report to the Senior Director of Marketing and membership services of the association.
Together with the marketing team, the person wil be incharge of defining the marketing strategy f the association in terms of membership development, corporate marketing and marketing f UITP services/products (events).
The person will work closely with the communication team and be in charge of leading the marketing team based on UITP values.
Responsibilities*:
- Is responsible for the development and implementation of an overall brand strategy and action plan, including a clear definition of main stakeholders' profiles, competitor analysis, markets trends and innovations.
- Based on customercentric (or stakeholdercentric) and datadriven analysis, he/she defines the brand vision, mission and identity and is responsible for the consistent implementation of it
- Intensely collaborates with other departments (communications, K&I, membership) to continuously innovate the value propositions of UITP to meet the needs of the customers/stakeholders/members and differentiate from competitors and stay ahead of the game
- Develops comprehensive customer journeys based on analysis and understanding of the needs of the various stakeholders and adjusts the marketing strategy and action plan accordingly to best engage with the stakeholders
- Develops and identifies clear segments for targeted marketing strategies
- Clear definition of persona's (or segments) based on needs, pains, gains, sociodemographic and personal elements
- Defines value propositions for UITP that meet the needs of the stakeholders
- Setup a dashboarding to evaluate and continuously improve the current strategy based on the right data and KPI's
- Promotes a customercentric and datadriven mindset within the marketing team
- Use the latest marketing tactics to continuously adapt and innovate to stay ahead of the game (eg growth marketing)
- Develops a clear brand identity for UITP and its services (events and trainings), including the development of brand guidelines, and ensure the coherent and harmonious implementation of it
- Manages and evaluates the trends, innovations, customer behaviour and competitor activity to identify opportunities and adjustments.
- Conduct indepth research to identify new market opportunities and consumer preferences to increase revenues
- Collaborate with the business development team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
- Manages the team according to the RISE values and with care to ensure its sustainable performance. This mainly consists in providing the employees with guidance, leadership and support, ensuring their development and wellbeing, while being responsible for enforcing corporate policies and procedures standards;
- Develops and Implements clear, efficient and inclusive processes which focuses on strengths, potentials and cultivates openness and the acceptance of constructive criticism;
- Creates the conditions for fulfilment at work by promoting autonomy, engagement cooperation, belonging and creativity in a sustainable way. Identifies and promotes professional growth opportunities for staff.
- Sets departmental and individual employee goals by recognising talents and putting them at the service of the department or the organisation and provides routine evaluations of progress toward these goals.
Profile*:
- University degree or equivalent
- Experience in a marketing position, preferably in the services sector / B to B
- Strong strategic analysis capacities
- Leadership skills: ability to lead and manage a team, extracting the best of the team
- Excellent communication skills excellent level of French and English
- Flexibility and service mindedness, ability to work in a multicultural environment.
- Capacity to work both as part of a team (managing groups of people) but also autonomousl
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