Field Marketing Activation Manager

il y a 1 semaine


Bruxelles, Région de Bruxelles, Belgique Radisson Hotel Group, Madrid Office- Marketing & Digital Temps plein

Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries.

The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can service ethos.

People are at the core of our business success and future.

Our people are true Moment Makers and together we bring the culture, spirit, environment, and opportunities that empower you to be your best, every day, everywhere, every time.

Together, we make Every Moment Matter.

  • We are now looking for

Field Marketing Activation Manager to join our dynamic team here at Radisson Hotel Group

Key Role of

Field Marketing Activation Manager


The Field Marketing Activation Manager will be part of the Social Media and Consumer PR team at the Group's global corporate office.

This role will be responsible for elevating Social Media, PR and content across our global portfolio of hotels, working closely with a network of Social Media and PR activators within hotel clusters, to train, engage and maximize hotel happenings and events.


  • Support in the training and engagement of the Field Activation marketing organization; a team of PR and Social Media activators across the regions.
  • Drive the Group's content generation strategy and align with key stakeholders to distribute content cross channels.
  • Support with multimarket PR campaigns and project management

Responsibilities

of

Field Marketing Activation Manager

  • Coordinate and inspire the Field Activation marketing team across regions to generate socialfirst content, establish partnerships, and manage influencer relations for hotel storytelling and brand enhancement.
  • Drive the content generation strategy and collaborate closely with Marketing and Digital teams for efficient and relevant content distribution.
  • Organize training and guidelines for the field team to empower them in delivering exceptional content and elevating inhotel moments, including support for iconic hotel annual activation plans.
  • Manage the employee advocacy app to engage the field team and collect locally produced content for curation on global channels.
  • Assist the Consumer PR team in project managing international press events, influencer trips, and creative brand PR campaigns, including ideation, profile sourcing, and planning.
  • Expand the Group's influencer and content creator network in collaboration with the field team in key markets.
  • Support the development of an integrated Marketing calendar based on hotel activities, ensuring full activation of key moments and openings across PR and Social Media.

Requirements:

  • Minimum education: Bachelor's degree or equivalent in Advertising, Journalism, PR/Communications, Marketing or similar
  • Minimum experience:
  • 45 years in a PR and Social Media role Experience working with teams across different geographies Agency experience a plus, used to working with multiple clients
  • Experience and understanding of influencer marketing
  • Expertise in various social entertainment formats (written, imagery, audio, animation)
  • Experience within a role requiring project management
  • Uptodate knowledge of PR and Social Media best practices
  • Proficiency in Social Media tools such as Sprinklr
  • Creative mindset with a clear understanding of effective content
  • Language skills: Fluency in English both written and spoken
"Radisson Hotel Group is a leading hospitality company serving as a true host and best partner to guests, owners, business partners and talent. Our eight unique hotel brands offer award-winning and exceptional hotel experiences, originating from our strong Scandinavian heritage of design and innovation. Our brands embody our modern vision of hospitality, including authentic local tastes, stylish living design, unique locations and vibrant social scenes.


Radisson Hotel Group brings a refreshed commitment to hospitality leadership to meet the changing travel industry and the bespoke needs of our guests.

We provide exceptional service in all of our hotels across the globe and strive to deliver a hospitality experience that is beyond guest expectations.

"

CAREERS

Join us in our mission to make every moment matter for our guests and be part of the most inspired hotel company in the world.

At Radisson Hotel Group we believe that people are our number one asset. As one of the world's largest hotel companies, we are always looking for great people to join our team. If this sounds like an ambition you share, then start with us.

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