Btb Product Campaign Manager
il y a 2 semaines
At Luminus, we want to build a
CO2-neutral energy future that combines the preservation of the planet, well-being and development thanks innovative energy solutions and services.
Luminus Business (or BTB) offers energy solutions and gas and electricity products for companies, industries and public entities with varying sizes. We help them face and solve their energy challenges and reduce their energy bills and CO2 footprint.
In the
BTB Marketing Department, we develop those solutions that comply to the needs of our customers and adapt to the constant evolution of the energy market.
In order to target each BTB segment (small business, large business, public accounts ) with the right product or services, we need to organize product campaigns to renew existing customers but also to acquire new customers.
We are looking for a commercially minded person who is eager to work with our sales people, affiliates and partners in order to develop the best strategies and plan and coordinate the right renewal and acquisition campaigns for both energy solutions and gas and electricity contracts to support our customers in managing their energy.
Main accountabilities & key challanges
- Within the BTB department, you define a roadmap for all the commercial campaigns to be planned during the year : renewal and new acquisitions for commodity contracts and energy services.
- You are responsible for defining the campaign strategies with the right scenario for each type of campaign, each sales channel (direct sales, indirect sales, online channels...) and each segment (Small Business, Large Business, Public Accounts...).
- Together with the product managers, the BTB sales managers and the different other stakeholders involved, you define the best product, pricing, margin and value proposition to be used for each campaign.
- In collaboration with all relevant teams (sales, operations, customer service...), you define and implement the endtoend process for each campaign.
- You implement and coordinate the rollout of the campaigns:
- You organize information sessions to align all stakeholders with the scope and objectives of the campaign.
- You ensure all sales channels get the correct information and data (leads, customer to renew) to run the campaig
- You follow up each stakeholder to ensure that they have completed the required action
- You organize the needed trainings/coaching of the different sales channels before the launch of the campaig
- You organize consistency checks to ensure successful completion of the campaign and lessons learned to improve future campaigns.
- You continuously work on further automation and efficiency improvements of the process.
- Together with the Go to Market Manager and the Marketing Automation campaign Manager, you define a clear communication strategy and develop all necessary communication material (offers, letters, mailings ) with our Unique Selling Proposition.
- You define and manage a budget for each campaign, including tracking expenses and analyzing campaign performance to optimize spending.
- You define and analyze campaign metrics to measure success and identify optimization opportunities.
Skills
- You are able to
think conceptually. - You have an
analytical mindset. - You are well
structured and organized: - You have a strong
commercial mindset: - You are a
team player. - You have good
written and oral presentation skills. - You are motivated and
concerned by sustainability issues, energy transition and fight against climate change.
Knowledge & experience
- You have a master in Marketing or Business or another diploma with a good commercial mindset or a similar experience
- A first experience in campaign management or project management is a plus.
- You have thorough knowledge of MS Office (Word, Excel, PowerPoint)
- You are at least bilingual : Dutch/French, English
-
Manager Decarbonization Services Btb
il y a 2 semaines
Bruxelles, Région de Bruxelles, Belgique Luminus Temps pleinLuminus, a leading energy provider in Belgium, is on the search for a dynamic and visionary (Senior) Manager to steer our Decarbonization Service team (DST) within the BtB division. This role focuses on aiding our BtB clientele in their transition to a carbon-neutral future by implementing groundbreaking initiatives that reduce carbon emissions and promote...
-
Director Business to Business
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique Luminus Temps pleinLeading the BtB organization in their mission of becoming the preferred energy partner of our BtB Customers to supply and decarbonize their energy needs. Scope of the mission covering the sales and buy back of power and gas as well as the sales of energy (decarbonization) solutions.Customer segments in scope are:SME, I&C and public markets. The BtB Director...
-
digital campaign manager
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique bpost Temps pleinWe are looking for a passionate and enthusiastic digital marketeer to join the bpost Go To Market Marketing team as digital campaign and performance marketing expert. The Digital Campaign Manager is responsible for launching, executing and optimizing best-in-class digital campaigns for the entire product and services portfolio of bpost in Belgium. Are you...
-
digital campaign manager
il y a 2 semaines
Bruxelles, Région de Bruxelles, Belgique bpost Temps pleinWe are looking for a passionate and enthusiastic digital marketeer to join the bpost Go To Market Marketing team as digital campaign and performance marketing expert. The Digital Campaign Manager is responsible for launching, executing and optimizing best-in-class digital campaigns for the entire product and services portfolio of bpost in Belgium. Are you...
-
Campaign Manager
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique ICF Temps pleinICF Next creates and implements communication campaigns and services for European institutions. We ensure that the messages of the key EU policies reach the citizens and stakeholders. If you're an experienced communication expert who wants their work to make a difference, this is an offer for you. ICF Next is looking for a Campaign Manager to join the...
-
Digital Campaign Manager
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique bpost Temps pleinWe are looking for a passionate and enthusiastic digital marketeer to join the bpost Go To Market Marketing team as digital campaign and performance marketing expert. The Digital Campaign Manager is responsible for launching, executing and optimizing best-in-class digital campaigns for the entire product and services portfolio of bpost in Belgium. Are you...
-
Campaign Manager
il y a 2 jours
Bruxelles, Région de Bruxelles, Belgique ICF Temps pleinICF Next creates and implements communication campaigns and services for European institutions. We ensure that the messages of the key EU policies reach the citizens and stakeholders. If you're an experienced communication expert who wants their work to make a difference, this is an offer for you. ICF Next is looking for a Campaign Manager to join the Client...
-
digital campaign manager
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique bpost Temps pleinWe are looking for a passionate and enthusiastic digital marketeer to join the bpost Go To Market Marketing team as digital campaign and performance marketing expert. The Digital Campaign Manager is responsible for launching, executing and optimizing best-in-class digital campaigns for the entire product and services portfolio of bpost in Belgium. Are you...
-
Campaign Manager
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique ICF Temps pleinICF Next creates and implements communication campaigns and services for European institutions. We ensure that the messages of the key EU policies reach the citizens and stakeholders. If you're an experienced communication expert who wants their work to make a difference, this is an offer for you.Responsibilities: Assisting the senior campaign manager in the...
-
Campaigns Manager
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique TPP Recruitment Temps plein80943KMA_ Posted: 27/03/2024Expiring: 24/04/2024- £ £42000 per annum Brussels PermanentDo you want to join a healthcare charity that operates a four day working week?This non-profit organisation is dedicated to transforming healthcare to reduce its environmental impact and promote sustainability and environmental health. They are looking for a Campaign...
-
Digital Campaign Manager
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique bpost Temps pleinGoal We are looking for a passionate and enthusiastic digital marketeer to join the bpost Go To Market Marketing team as digital campaign and performance marketing expert. The Digital Campaign Manager is responsible for launching, executing and optimizing best-in-class digital campaigns for the entire product and services portfolio of bpost in Belgium. ...
-
Campaign Manager
il y a 2 semaines
Bruxelles, Région de Bruxelles, Belgique POLITICO Temps pleinCompany: POLITICOPOLITICO Europe is seeking a smart, strategic, and motivated Campaign Manager to join our pioneering and growing media company. A member of the Media Solutions team, the Campaign Manager plays an integral role in the development and delivery of proposals, media planning, and project management with POLITICO's partners for cross-platform...
-
Campaigns and Digital Manager
il y a 2 semaines
Bruxelles, Région de Bruxelles, Belgique bpost Temps pleinWe are looking for a passionate and enthusiastic digital marketeer to join the bpost Go To Market Marketing team as digital campaign and performance marketing expert. The Digital Campaign Manager is responsible for launching, executing and optimizing best-in-class digital campaigns for the entire product and services portfolio of bpost in Belgium. Are you...
-
Senior Campaign Manager
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique ICF Temps pleinICF Next creates and implements communication campaigns and services for European institutions. We ensure that the messages of the key EU policies reach the citizens and stakeholders.ICF Next is looking for a Senior Campaign Manager to join the Client Relations Department. As a Senior Campaign Manager you will manage and lead the development and...
-
Senior Campaign Manager
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique ICF Temps pleinDescription ICF Next creates and implements communication campaigns and services for European institutions. We ensure that the messages of the key EU policies reach the citizens and stakeholders. If you're an experienced communication expert who wants their work to make a difference, this is an offer for you. ICF Next is looking for a Senior Campaign...
-
Digital Communication Manager
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique Luminus Temps pleinDigital Communication Manager: Publicatiedatum: 27 mei 2024 Brussels Contract openendThe Digital Communication manager is responsible for the creation, coordination, implementation and evaluation of digital communication projects (Always on, ATL, etc.) in order to create leads for Luminus' products and services by means of clear and uniform communication, to...
-
Senior Campaign Manager
il y a 2 semaines
Bruxelles, Région de Bruxelles, Belgique ICF Temps pleinJob DescriptionICF Next creates and implements communication campaigns and services for European institutions. We ensure that the messages of the key EU policies reach the citizens and stakeholders. If you're an experienced communication expert who wants their work to make a difference, this is an offer for you.ICF Next is looking for a Senior Campaign...
-
Marketing Campaign Manager
il y a 2 semaines
Bruxelles, Région de Bruxelles, Belgique Volvo Cars Temps pleinWhere Innovation and drive fuel success. We accelerate towards excellence. Do you?At Volvo Cars, we have bold targets when it comes to innovation, sales and consumer experience. We are committed to creating a safer, sustainable, and connected future. We are dedicated to delivering premium-quality vehicles and services that embody our core values of safety,...
-
Campaigns Officer
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique European Digital Rights AISBL Temps pleinEuropean Digital Rights (EDRi) is an international not-for-profit association of 47 digital rights organisations from across Europe and beyond. We envision a world in which people live with dignity and vitality in the digital age. Our aim is to create a fair and open digital environment that enables everyone to flourish and thrive to their fullest potential....
-
CRM Campaign Lead
il y a 1 semaine
Bruxelles, Région de Bruxelles, Belgique NedWorks Temps pleinContract typeEmployeeLocationBrusselsWork regimeFull-timeHi, do you see yourself being responsible for- aligning with business units, internal partners, agencies, branding and website team on target & content for CRM campaigns.- growing our marketing automation efforts. Supporting the implementation of new marketing automation campaigns, follow-up on the...
