Associate Director, Personalization
il y a 2 semaines
Job Description:
JOB DESCRIPTION
Personalization and Loyalty Lead -
Retail Analytics for
Jumbo supermarkets, Netherlands
Presence (2-3 days per week) at Client HQ in Veghel, Netherlands is preferred
Jumbo Supermarkets (the 2nd largest retailer in the Netherlands) has partnered with NIQ to personalize the Jumbo Extra's Program (a fully personalized loyalty program available to all Jumbo shoppers).
Each year, NIQ's personalization engine delivers over 1⁄2 billion personalized offers based on each customer's shopping history and Jumbo's business objectives.
RESPONSIBILITIES
- Design of marketing plans: Leverage customer insights and trends to propose CRM and personalization programs to achieve Jumbo's customer objectives
- Quantification: Lead the economic evaluation of marketing plans against Jumbo's budgets and customer objectives
- Alignment: Work with internal/external operational & IT stakeholders to ensure the feasibility and flawless execution of prosed marketing plans
- Client management: Lead the presentation of marketing plans to highly engaged senior management stakeholders at Jumbo. Nurture and manage crossfunctional relationships at Jumbo. Serve as the premiere loyalty advisor to the client's senior management
- Implementation: Ensure NIQ operational teams deliver flawless execution of new and existing initiatives
- Evaluation: Ensure NIQ central and client analytics teams deliver insights and analysis that deliver on client needs
- Business Requirements /
Product Development:
Develop business requirements ensuring that product development efforts meet client needs
DEMONSTRATED SKILLS
- Passion for developing industry knowledge (retail loyalty and personalization) with a thirst for leadership and innovation
- Excellent stakeholder management and communication skills with both analytical and operational functions as well as with Senior management
- Client first attitude and work ethic
- Managing initiatives with a 'get things done' mentality and strong sense of ownership.
- Strong business acumen. Able to make the right judgements based on client need and customer data. Knowing when to prioritize pragmatism over perfection.
- Strong presentation skills. Ability to simplify and visualize complex concepts
- Leadership to support, develop and grow individuals within the team
A LITTLE BIT ABOUT YOU
QUALIFICATIONS
- University Degree in Business Administration, Economics, Finance
- 10+ years marketing experience working with loyalty programs, CRM campaigns, digital marketing & apps activities
- 5+ years experience working in (or with) leading retail (grocery and drugstore preferred) loyalty programs
- Experience building and launching marketing plans
- Experience managing business cases, P&Ls and budgets
- Advanced knowledge of Microsoft Word, Excel, PowerPoint
About NIQ
NIQ, the world's leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers.
With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics.
NIQ delivers the Full View.Want to keep up with the latest updates on our business and #LifeAtNIQ? Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
- NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process._
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