Data & BI Analyst Marketing Analytics (Senior)
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This senior data analyst role focuses on marketing performance within a marketing and communications function. It combines campaign measurement, marketing analytics and user support, using Power BI, Adobe Analytics, Sprinklr and SQL.
The mission
Working with analysts covering operational and change activities, you help build a stronger performance culture. You turn campaign, communication and event data into actionable information for decisions.
Your scope covers marketing performance KPIs, customer behaviour, market trends and the marketing and conversion funnels. You develop dashboards and reports, identify improvements, and recommend actions to improve customer experience, conversion rates and revenue growth.
Your responsibilities
- Analyse campaigns, communications and events to guide marketing decisions.
- Develop and maintain dashboards, reports and KPIs for performance tracking.
- Assess customer behaviour, market trends and conversion funnel performance.
- Recommend data-driven improvements to customer experience, conversion rates and revenue growth.
- Document analytical tools and train users in their effective application.
Your profile
Essential skills
- At least three years of experience measuring marketing and communication initiatives.
- Strong knowledge of marketing performance KPIs, the marketing funnel and the conversion funnel.
- Practical experience with Power BI, SQL and complex data processing.
- Ability to turn data into actionable information that supports decisions.
- Clear collaboration skills and confidence to question existing actions.
Preferred skills
- Knowledge of Adobe Analytics and Sprinklr.
- Change management experience in a complex organisation.
Languages
- French (C1)
- Dutch (B2)
Working context
- Collaborate with analysts supporting operational and change work.
- Document tools and train users to support consistent performance analysis.
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