Data Analyst Marketing
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Data Analyst Marketing & Communication (Senior) - BNP Paribas Fortis
Dates: 2026-10-15 — 2027-12-31
Arrangements: 50% on site and 50% homeworking
The Senior Data Analyst Marketing & Communication works within BNP Paribas Fortis's Brand & Corporate Functions cluster. The analyst collaborates closely with performance analysts supporting Run & Change activities. The role contributes to developing performance skills and strengthening a performance-oriented culture across the cluster.
The analyst evaluates campaigns, communications and events and turns performance data into actionable insights for decision-making. The role develops and maintains dashboards, reports and KPIs covering delivery effectiveness, customer behavior and market trends. Findings are used to recommend improvements to customer experience, campaign conversion rates and revenue growth.
The role also documents analytics practices, supports users and trains them on the available performance-analysis tools. The required toolkit includes Power BI, Adobe Analytics, Sprinklr and SQL, including complex data processing. The assignment is based in Brussels with a 50% on-site and 50% homeworking arrangement and runs from 15 October 2026 through 31 December 2027.
Top Reasons to Apply
High-impact marketing analytics
Data-driven strategic influence
Modern analytics toolkit
Hybrid Brussels assignment
Performance culture building
Responsibilities
- Recommend data solutions
- Train analytics users
- Develop performance culture
Must Have
- Collaborative inspiring mindset
- Sharp analytical mind
- Data insight translation
- Three years performance experience
- Marketing performance KPIs
- Marketing funnel knowledge
- Conversion funnel knowledge
Nice to Have
- Complex organization experience
Detailed Responsibilities and Skills
- Collaborate effectively and inspire colleagues.
- Demonstrate a sharp analytical mind.
- Turn data into impactful information that tangibly influences decisions.
- Make connections, question existing approaches and adjust actions to drive continuous improvement.
- Have at least 3 years of experience measuring the performance of marketing and communication initiatives.
- Have good knowledge of marketing performance KPIs.
- Have good knowledge of the marketing funnel.
- Have good knowledge of the conversion funnel.
- Have good knowledge of French and passive knowledge of Dutch, or good knowledge of Dutch and passive knowledge of French.
- Solid change management experience in a complex organization is highly valued.
Technical skills
- Master SQL language.
- Have experience in complex data processing.
- Analyze marketing and communication performance and translate findings into actionable insights.
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