Growth Marketing Specialist B2B

Auxipress is a leading player in Media Intelligence, specialising in media monitoring, data analysis and media understanding.

We support companies, institutions and communication professionals in tracking their media presence, analysing their visibility and understanding the impact of their communication.

Operating in Belgium under the Auxipress brand and in France under the Auximedia brand, we combine technology, human expertise and analysis to turn media information into useful insights for decision-making.

The mission

To accelerate Auximedia’s growth in the French market, we are looking for a Growth Marketing Specialist for a 6-month mission.

Your objective: build a B2B acquisition engine capable of generating qualified leads to directly support our sales activity.

You won’t be starting from scratch: our brand, expertise, content and digital presence already exist. Your role will be to turn these assets into growth levers, working closely with the Sales team.

Your playing field: content creation, CRM management, e-marketing and data.

Your responsibilities

• Develop B2B lead generation in the French market by designing and rolling out targeted acquisition campaigns, closely aligned with the Sales team’s priorities.
• Turn our expertise into high-value content: white papers, studies, analyses, expert articles, newsletters, webinars, client case studies or other thought-leadership formats, designed as genuine acquisition levers.
• Enrich, structure and segment our database of prospects, clients and former clients, to improve data quality, targeting and the effectiveness of our marketing actions.
• Design and deploy email marketing, nurturing and reactivation campaigns to engage our different audiences and move prospects towards sales opportunities.
• Work closely with Sales to incorporate field feedback, prospect needs, objections and commercial priorities into the marketing strategy.
• Measure and optimise the actions carried out, tracking in particular lead quality, conversion into opportunities and marketing’s contribution to the sales pipeline.

Your profile

• You are hands-on: you enjoy thinking about strategy as much as putting it into practice. Experience with or an affinity for the worlds of Media Intelligence, media, press relations, communication, MarTech or Data is a real asset.
• You know the French market and its B2B codes well.
• You have solid experience in Growth Marketing or B2B Marketing, ideally in a SaaS, Tech, Data, Media or B2B services environment.
• You understand B2B sales mechanics and enjoy working with salespeople.
• You know how to create content that attracts and converts a professional audience.
• You have a strong command of email marketing and nurturing principles.
• You are comfortable with a CRM and managing a prospect database.
• You enjoy working with data to measure and optimise your actions.
• You are autonomous, curious, pragmatic and results-driven.

Your assignment should make a concrete contribution to the growth of our business in France, through an effective marketing strategy that generates qualified leads and supports new client acquisition. The goal is also to leave behind reusable processes and methods, so that the most effective actions can continue to be developed after your assignment.