GTM Engineer

Location: Ghent, Belgium (Hybrid – 3 days/week in office) // Full-Time

About Whale

At Whale, we help fast-growing teams turn scattered knowledge into scalable systems. Our AI-powered platform captures processes, trains employees, and delivers instant answers — so teams can onboard faster, work smarter, and scale with confidence.

We’ve reached 1,000+ customers and are entering a new stage of growth. To fuel this momentum, we’re looking for a Performance Marketing Specialist who owns paid acquisition end-to-end, moves fast, and uses AI to work smarter.

What You’ll Own

• GTM Systems & Automation (Your Core Focus): Build and maintain the infrastructure that finds, qualifies, and connects us with high-potential customers – from lead enrichment to automated outreach to CRM workflows
• PLG-to-Sales Engine: Turn product usage signals into automated outbound workflows that convert active users into paying customers
• Outbound Strategy: Design, test, and optimize the full cycle: data enrichment → trigger identification → messaging → sequencing → conversion
• Stack Integration: Connect and automate our GTM tools (CRM, enrichment, outreach, AI platforms) to eliminate manual work
• Data Quality: Own CRM cleanliness and governance so Sales and Marketing work from a reliable single source of truth
• Tool Evaluation: Test and implement new GTM automation and AI tools that improve team efficiency
• Sales Enablement: Build scrappy scripts, playbooks, demos, and tools that help Sales move faster and close more deals
• GTM Experiments: Run rapid tests across channels, data sources, and messaging to find what scales

What We’re Looking For

• 2-4 years in growth ops, sales ops, marketing ops, or RevOps in B2B SaaS – you’ve built systems that scaled
• Technical comfort with GTM tools: CRMs (HubSpot/Salesforce), enrichment platforms (Clay etc.), outreach tools (Lemlist/Instantly), automation platforms (Zapier/Make/n8n)
• Data-driven and operationally rigorous – you obsess over clean data, reliable processes, and measurable outcomes
• Scrappy builder mentality – you ship fast with what’s available (spreadsheets, workflows, scripts)
• AI-first mindset – you default to “how can I automate this?” before doing it manually
• Strong cross-functional collaborator – you translate between Sales, Marketing, Product, and Growth
• Experimentation mindset – comfortable with ambiguity, testing, iterating, and learning by doing
• Bonus: PLG experience, SQL/Python basics, BI tools (Metabase/Looker), startup background

What You’ll Get

• Full health coverage via Alan.
• All the tools you need to do your best work, hassle free.
• A healthy, flexible work environment that supports work-life balance.
• A caring, ambitious team that has your back.
• A Hybrid working mode"l, where you spend 3 days in office.
• Autonomy to own paid acquisition and experiment with cutting-edge AI tools
• Clear opportunities to grow within your role as Whale scales.
• Work closely with a small, high-performing international team that values speed, impact, and collaboration.
• Opportunity to shape the growth engine of a scaling European SaaS company.

Our Core Values

At Whale, we don’t believe you just stick the values on a wall somewhere. We live and breathe them in everything we do from product to meetings to team feedback and more.
Here’s what that means:

Agility is in our DNA: we move fast, iterate quickly, and stay focused on creating value.
We believe in simplicity with depth: every interaction should be easy without sacrificing quality.
We own the ship: we take initiative, act with autonomy, and lead even through ambiguity.
We challenge, then unite: diverse perspectives make us stronger, and once aligned, we move as one.
Above all, we are humble and honest: we respect each other, give feedback with care, and keep it real.