Head of Brand and Go-To-Market, iXi

Botronics is a Belgian robotics startup building iXi, a smart golf trolley that follows golfers around the course on its own and acts as a coach with advice on their performance, so they can focus entirely on their game.

• Showcased at the global golf PGA Show in Orlando in 2025 and 2026, and the Tech CES show in Las Vegas.
• Indiegogo campaign in February 2025: 300 units sold, the first 125 within 10 minutes. Top 1% of all crowdfunding campaigns.
• A community of 22,000 newsletter subscribers and 1,200 VIP members.
• Field demos in golf clubs across Belgium and France since summer 2026, with excellent golfer feedback.
• Commercial launch in the EU in 2027.

We are now moving from prototype to market. This role builds the brand and the commercial engine for that launch.

The role

You own the iXi brand and lead its go-to-market, from idea to execution. This is a broad marketing role for someone with a sharp mind, good ideas and the drive to make them happen on the ground. The position sits with the top management of the company and takes part in its key decisions.

• Title: Head of Brand and Go-To-Market
• Reports to: the CEO
• Works with: the founding team, sales, product, and external partners (agencies, influencers, golf clubs, retailers).
• Team: as sales ramps up, you progressively build your own team to strengthen marketing and sales - you define the profiles, recruit them and lead them.
• Location: Belgium, with regular presence in golf clubs and at events

Key responsibilities

Brand and product experience

• Define and guard what the iXi brand stands for, and make it consistent across every touchpoint: website, product, packaging, events, social media, customer service.
• Shape the end-to-end customer journey, from first contact to unboxing, first round of golf and after-sales support.
• Brief and steer agencies on creative, content and web/UX work.

PR, influencers and community

• Lead the influencer and tester programme: select profiles, negotiate terms and steer execution.
• Work with our PR agency to secure coverage in golf and tech media, magazines and podcasts.
• Grow word of mouth: ambassadors, golf club partners, the VIP community and a loyalty programme.

Events and field marketing

• Plan and lead iXi Days and demo events in golf clubs, including logistics and staffing.
• Manage trial programmes with partner clubs and turn testers into supporters and buyers.

Digital and e-commerce

• Co-own the online sales channel with the agency: campaigns, website conversion, CRM and email.
• Understand paid media well enough to set objectives, challenge the agency and read the results.
• Build e-commerce expertise over time; it is one of the pillars of the role.
• Coordinate marketing and sales efforts across channels: online, golf clubs, pro shops and retail pilots.
• Support commercial negotiations with partners, retailers and suppliers.

Your profile

We are looking for a doer who also thinks - someone with ideas, structure and feet on the ground.

Must have

• 7+ years in marketing, brand or communication, ideally in a consumer product or sports brand.
• Solid understanding of both marketing and sales, and of how they work together.
• Good grasp of digital marketing and e-commerce, enough to brief and challenge an agency.
• Hands-on operational experience: managing influencers, agencies, events and suppliers.
• Strong coordination skills: you align several people and partners around one plan and deliver.

Languages

• French: fluent.
• English: strong business proficiency, including negotiating contracts.

Nice to have

• You play golf or know the golf world well.
• Startup or product launch experience.

Who you are

• You understand what a brand is and protect it in every detail.
• You move from strategy to execution without losing either.
• You are autonomous, resourceful and happy to roll up your sleeves at a golf club on a Saturday.

What we offer

• A seat at the top management table, with real influence on the company's direction.
• A unique product launch: take a new category of golf product from prototype to market.
• Real ownership of the brand and the marketing budget from day one.
• The chance to build and lead your own marketing and sales team as the business grows.
• A role in the physical AI industry, alongside one of the leading robotics teams in Belgium (organizer of the ROS conference in Belgium).
• A strong golf community already waiting for iXi.
• Full time. Start: as soon as possible, January 2027 the latest. Package depending on seniority