Digital Communications Manager

Bring your curiosity to work as our Digital Communication Manager. You will be part of our Portable Air Divisional Communication team reporting to the VP Communications. In this role, your mission is to define, drive and continuously evolve the Portable Air Division’s global digital strategy across its brands and the full customer journey. You will accelerate business growth through world‑class digital marketing and communication.

You will ensure that the digital ecosystem contributes directly to brand awareness, customer engagement, lead generation, conversion and business growth. Supported by a team of digital specialists, you will take ownership of the digital roadmap, priorities, performance and continuous optimization.

You will lead and develop a team of digital communication professionals, including two direct reports, and work closely with Communications, Marketing, Sales, Product Companies, Customer Centers, external partners and agencies.
Your ambition is clear: First in Search. First in Mind. First in Choice.

Your day-to-day

• Digital strategy & business growth
  Proven ability to develop and execute digital strategies that drive business growth, customer value, and organizational transformation.
• Performance marketing & lead generation
  Strong expertise in digital marketing, lead generation, funnel optimization, conversion management, and revenue‑driven growth initiatives.
• Digital ecosystem & customer experience management
  Experience managing complex digital platforms and creating seamless, customer‑centric experiences across multiple digital touchpoints.
• Data analytics & optimization
  Strong analytical capabilities with the ability to translate data, KPIs, and customer insights into strategic decisions and measurable business outcomes.
• Content strategy across customer journey
  Ability to align content, storytelling, and digital brand activation with business objectives, customer needs, and audience engagement goals.
• Leadership, stakeholder management & collaboration
  Proven people leadership skills combined with the ability to influence, coach, and collaborate effectively across global teams, functions, and external partners.

Your Role

Bring your curiosity to work as our Digital Communication Manager. You will be part of our Portable Air Divisional Communication team reporting to the VP Communications. In this role, your mission is to define, drive and continuously evolve the Portable Air Division’s global digital strategy across its brands and the full customer journey. You will accelerate business growth through world‑class digital marketing and communication.

You will ensure that the digital ecosystem contributes directly to brand awareness, customer engagement, lead generation, conversion and business growth. Supported by a team of digital specialists, you will take ownership of the digital roadmap, priorities, performance and continuous optimization.

You will lead and develop a team of digital communication professionals, including two direct reports, and work closely with Communications, Marketing, Sales, Product Companies, Customer Centers, external partners and agencies.
Your ambition is clear: First in Search. First in Mind. First in Choice.

Your skills and experience

• Bachelor’s or Master’s degree in Communications, Marketing, Business, or a related field.
• Business enabler mindset
• Proven experience in digital strategy, marketing, and communications.
• Strong track record in digital transformation and driving business growth.
• Expertise in SEO/SEM, marketing automation, social media, lead generation, customer journeys, and conversion optimization.
• Data‑driven mindset with strong analytical and performance measurement skills.
• Experience leading teams, managing stakeholders, and influencing across a global organization.
• B2B marketing experience preferred.
• Familiarity with AI, automation, and emerging digital technologies is a plus.
• Excellent communication, presentation, and change leadership skills.

Your compensation and benefits

We offer compensation that reflects the skills, experience, and responsibilities of the role. Pay also depends on the country where the job role is based, as compensation practices vary across our markets. During the recruitment process, we share clear information about the pay and benefits for your location, so you know what to expect before moving forward.

Your location

This role offers a hybrid working arrangement, allowing you to split your time between working from home and being on‑site at our Division's offices in Antwerp, Belgium (BE).

Why it is great to work with us

Your career grows through your skills, your curiosity, a