Area Lead Customer Acquisition
Enregistrez cette offre et organisez votre recherche
Créez un compte gratuit pour enregistrer des offres d'emploi, créer des alertes et revenir à cette liste depuis votre tableau de bord.
En continuant, vous acceptez nos Conditions d’utilisation & Politique de confidentialité.
Product Area Lead Customer Acquisition Growth Tribe Belgium | Private Individuals Mission The Product Area Lead Customer Acquisition is accountable for ING Belgium's New-to-Bank acquisition strategy and customer inflow within the Private Individuals segment. The role owns the end-to-end acquisition agenda for strategic customer segments including Minors & Gen Z, Starters, Expats, Member Gets Member and future growth segments, driving sustainable growth in active customers through digital acquisition, performance marketing, referral programs and customer-centric journeys on our website. The role reports to the Tribe Lead Growth.
Strategic Leadership & Transformation
Own ING Belgium's New-to-Bank acquisition strategy and roadmap to drive new customer inflow. Define and execute acquisition strategies for Minors & Gen Z, Starters, Expats and referral programs in collaboration with the Daily Banking & Brand team. Lead transformation initiatives to improve acquisition effectiveness throughout the full funnel from traffic to conversion. Drive innovation through AI, data-driven marketing, targeting and experimentation capabilities to ensure sustainable growth. Contribute to strategic growth priorities together with the Tribe Lead Growth in senior stakeholder forums.
Business Planning & Financial Accountability
Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) Manage acquisition, campaign and performance marketing budgets. Ensure optimal allocation of resources and marketing investment returns (CPA). Develop business cases and strategic recommendations for growth initiatives.
Leadership & Organisational Capability
Lead Product Lead, squads and multidisciplinary experts across acquisition, performance marketing, conversion optimisation, content marketing and analytics (1 PL and 1 CPO, 5 squads, 19 direct reports and 3 functional FTE) Build capabilities in performance marketing, growth marketing and analytics.
Business Planning & Financial Accountability
Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) Manage acquisition, campaign and performance marketing budgets. Ensure optimal allocation of resources and marketing investment returns (CPA). Develop business cases and strategic recommendations for growth initiatives.
We’re a global bank with a strong European base, and our more than 60,000 colleagues serve around 38 million customers and corporate clients in over 40 countries. Joining ING means working with friendly and collaborative people towards making a positive impact on people and planet. We believe in empowering the people around us and our customers to stay a step ahead. Working here means having the autonomy to drive progress, helping to create superior customer value and contributing to our ambition of putting sustainability at the heart of everything we do. Here, we’re more than just a workplace – we’re a community of innovators, problem-solvers, and forward-thinkers, dedicated to making a real impact. Whether you’re just starting your career or seeking the next big challenge, we have opportunities that will inspire and push you to grow.
-
Area Lead Customer Acquisition
Il y a 3 jours
Brussel Hoofdstad, Brussel Hoofdstad, Belgique ING Temps plein 110 000 € - 160 000 € ContratProduct Area Lead Customer Acquisition Growth Tribe Belgium | Private Individuals Mission The Product Area Lead Customer Acquisition is accountable for ING Belgium’s New-to-Bank acquisition strategy and customer inflow within the Private Individuals segment. The role owns the end-to-end acquisition agenda for strategic customer segments including Minors &...
-
Area Lead Customer Intelligence
Il y a 17 heures
Brussel Hoofdstad, Brussel Hoofdstad, Belgique ING Temps plein 120 000 € - 190 000 € ContratProduct Area Lead Customer Intelligence & Advanced AnalyticsGrowth Tribe Belgium | Private IndividualsMissionThe Product Area Lead Customer Intelligence & Advanced Analytics is accountable for defining and driving the Customer Intelligence, Growth Analytics and Advanced Analytics strategy within the Growth Tribe. The role transforms data, customer insights,...
-
Area Lead Customer Intelligence
Il y a 4 jours
Brussel Hoofdstad, Brussel Hoofdstad, Belgique ING Belgium Temps plein 120 000 € - 180 000 € ContratProduct Area Lead Customer Intelligence & Advanced AnalyticsGrowth Tribe Belgium | Private IndividualsMissionThe Product Area Lead Customer Intelligence & Advanced Analytics is accountable for defining and driving the Customer Intelligence, Growth Analytics and Advanced Analytics strategy within the Growth Tribe. The role transforms data, customer insights,...
-
Area Lead Customer Development and Retention
Il y a 4 jours
Brussel Hoofdstad, Brussel Hoofdstad, Belgique ING Belgium Temps plein 180 000 € - 280 000 € ContratProduct Area Lead Customer Development & RetentionGrowth Tribe Belgium | Private IndividualsMissionThe Product Area Lead Customer Development & Retention is accountable for ING Belgium’s end-to-end customer development agenda across the Private Individuals segment, owning the strategic direction, execution and transformation of customer development,...
-
Senior Area Lead
Il y a 5 jours
Brussel, Brussel-Hoofdstad, Belgique ING Hubs Türkiye Temps plein 140 000 € - 210 000 € ContratING Belgium is seeking a Product Area Lead for Customer Development & Retention within the Growth Tribe. The role drives the end-to-end customer development agenda for the Private Individuals segment, directing strategy, execution and transformation of engagement and retention initiatives.As a senior leader, you will own strategic outcomes, manage...
-
Area Lead Customer Development and Retention
Il y a 5 jours
Brussel, Brussel-Hoofdstad, Belgique ING Belgium NV/SA Temps plein 140 000 € - 210 000 € ContratProduct Area Lead Customer Development & Retention Growth Tribe Belgium | Private Individuals MissionThe Product Area Lead Customer Development & Retention is accountable for ING Belgium's end-to-end customer development agenda across the Private Individuals segment, owning the strategic direction, execution and transformation of customer development,...
-
Area Lead Customer Intelligence
Il y a 5 jours
Brussel, Brussel-Hoofdstad, Belgique ING Belgium NV/SA Temps plein 120 000 € - 180 000 € ContratProduct Area Lead Customer Intelligence & Advanced Analytics Growth Tribe Belgium | Private Individuals Missionis accountable for defining and driving the Customer Intelligence, Growth Analytics and Advanced Analytics strategy within the Growth Tribe. The role transforms data, customer insights, AI and analytics into measurable commercial impact, enabling...
-
Product Area Lead
Il y a 5 jours
Brussel, Brussel-Hoofdstad, Belgique ING Hubs Türkiye Temps plein 120 000 € - 180 000 € ContratING Belgium is seeking a Product Area Lead for Customer Acquisition in the Growth Tribe. You will own the New-to-Bank acquisition strategy and drive inbound growth across Private Individuals segments, including Minors & Gen Z, Starters, Expats, and referrals.The role reports to the Tribe Lead Growth and requires strong leadership of cross-functional teams...
-
Growth Lead: New-to-Bank Acquisition
Il y a 3 jours
Brussel Hoofdstad, Brussel Hoofdstad, Belgique ING Temps plein 110 000 € - 160 000 € ContratING Belgium is seeking a Product Area Lead Customer Acquisition to own the New-to-Bank acquisition strategy and customer inflow within the Private Individuals segment. The role covers end-to-end acquisition, digital channels, performance marketing, referrals and website journeys to accelerate growth.The holder will drive strategic leadership and...
-
IT Area Lead – Digital First
Il y a 4 jours
Brussel, Brussel-Hoofdstad, Belgique ING Belgium Temps plein 120 000 € - 150 000 € ContratWhy this role mattersAs IT Area Lead Digital First, you shape the digital journeys through which our customers interact with ING every day. From opening a product, to managing it, to eventually closing it, your area is responsible for delivering seamless, intuitive and reliable customer experiences across some of the bank’s most important products. You...