Regional Marketing Specialist Marketing · Ghent · Hybrid

Il y a 2 jours

OostVlaanderen, Oost-Vlaanderen, Belgique Qargo TMS Temps plein 50 000 € - 70 000 €/an

About Qargo

Qargo is acloud-based (SaaS) Transport Management Platform. We are a scale-up based in Ghent, London and Chicago, and are rapidly expanding across mainland Europe, the UK and the US. The platform is an ‘all-in-one system’, handling everything from initial order entry to final invoicing. It optimises planning and has built-in AI features that automate lengthy manual tasks. Qargo is designed to help modern logistics operationsrun more efficiently, while increasing profitability and sustainability.

To support our growth, we’re looking for aRegional Marketing Specialistto join our marketing team inGhent, Belgium. You’ll take ownership of marketing activities for theNetherlands, with the opportunity to expand your regional scope into other regions, such asDACH,as Qargo continues to grow.

About the Role

As ourRegional Marketing Specialist, you’ll be responsible for bringing Qargo’s marketing strategy to life, with a focus on the Netherlands. You’ll work acrosscampaigns, email, paid search, paid social, SEO, content, sales enablement and reporting, making sure our messaging is relevant to the local market and aligned with our wider marketing goals.

You’ll help us move towards a morestructured and strategic campaign approach, planning and executing regional campaigns across multiple channels and testing new tactics along the way. You’ll also work closely with agencies and internal stakeholders to make sure campaigns are delivered effectively and consistently.

The Netherlands will be your main focus to start with, with the opportunity totake ownership in additional regions, e.g. DACH,as Qargo grows into new markets. This is a hands-on role combining creative and analytical work, with plenty of autonomy and the opportunity to help shape how regional marketing is done at Qargo.

Key responsibilities

  • Own regional marketing activities for the Netherlands, planning and executing multi-channel campaigns across email, paid search, SEO, content and other relevant channels, while helping build a more structured and strategic campaign approach.

  • Turn Qargo’s marketing strategy into local campaigns and content, creating and adapting messaging, marketing collateral and sales enablement materials that resonate with the regional market.

  • Work closely with our commercial teamto understand regional priorities, support lead generation and ensure marketing activity is closely aligned with business goals.

  • Coordinate with external agencies and partners, managing briefs, deliverables and timelines while ensuring regional marketing activities are delivered to a high standard.

  • Support customer and event marketing, including testimonials, case studies and event collateral. You’ll occasionally attend events to capture content, support product demonstrations or contribute to partnership activities, while the Events team remains responsible for event execution.

  • Track and report on regional marketing performance, monitoring leads and pipeline, campaign activity and other relevant KPIs, qualifying incoming leads through Google, LinkedIn and HubSpot, and using insights to continuously improve our approach.

  • Help expand Qargo’s regional presence into new markets.You’ll help localise campaigns and content, with German-language skills being a useful bonus.

Skills & experience

Must-haves

  • 3+ years of experience in B2B marketing, with hands‑on experience owning campaigns and marketing activities.

  • Experience withmulti‑channel marketing, including email, paid campaigns, content and/or SEO.

  • Strongproject management and organisational skills, with the ability to manage multiple priorities and stakeholders.

  • Comfortable working withdata and reportingto measure performance and improve campaigns.

  • Proactive, independent and confident working withSales, BDMs, agencies and other stakeholders.

  • Fluent inDutch and English.

Nice-to-haves

  • Experience inB2B SaaS, logistics or an international environment.

  • Experience using tools such asHubSpot, Google Workspace inc. Ads and Analytics, WordPress, SEMRush, Slack and Canva.

  • German language skillsare a big plus

What we offer

  • Ahigh-ownership regional marketing rolewhere you’ll have a direct impact on Qargo’s growth.

  • The opportunity to help shape amore structured and strategic campaign approachas our marketing organisation continues to grow.

  • A varied role combiningcreative content, campaign execution and data-driven marketing