Strategic Key Account Lead — On-Trade FMCG
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Generations Recruitment is seeking a Senior Key Account Manager for a strategic national On Trade portfolio in Belgium. You will build and manage partnerships with major hospitality groups, identify new channels, and create long-term value beyond price.
You will collaborate with Marketing, Field Sales, Trade Marketing and Data teams to shape commercial plans, negotiate effectively, and drive growth while strengthening premium positioning in the Belgian hospitality market.
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