Project Manager
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ACENSI Belgium's is looking for a Project Manager – Adobe Campaign Expert for one of its client in the banking sector.
Context
The Audience & Workflow Management team develops and implements commercial and administrative campaigns across all client segments. Together with MarCom Managers, you translate commercial objectives into the right audiences and marketing automation journeys. You take responsibility for campaign targeting and workflow development in a complex data environment.
Responsibilities
- Build complex customer journeys and workflows in Adobe Campaign, including adapting existing SQL-based campaigns.
- Improve workflows to increase efficiency and deliver more personalised client communications.
- Work with colleagues to understand existing campaigns, share knowledge and apply best practices.
- Ensure the accuracy and quality of campaigns before they reach clients.
- Manage your workload and planning in collaboration with your team manager.
- Contribute to the development of customer journeys, next best offers and contact strategies with the business.
- Support colleagues in learning and adopting Adobe Campaign.
- Develop a solid understanding of the organisation’s data structure.
Required experience and skills
- Minimum 6 years of relevant professional experience.
- At least 2 years of hands-on experience with Adobe Campaign or a similar marketing automation platform.
- Working knowledge of SQL, allowing you to understand and adapt existing campaign code.
- Experience building complex customer journeys and automated workflows.
- Understanding marketing strategies, including customer journeys, next best offers and contact strategies.
- Ability to work with complex data structures and translate business needs into campaign targeting.
Personal skills
- Structured and organised, with strong attention to detail.
- Proactive in gathering input from colleagues and stakeholders.
- Able to find practical solutions and suggest new approaches.
- Strong communication, networking and negotiation skills.
- Creative and comfortable sharing knowledge within the team.
Languages
- French or Dutch: Good command of at least one of these languages. Understanding the other is a plus.
- English: Good spoken English and comprehension.
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