Marketing Specialist

Summary

The Marketing Specialist owns the end-to-end brand content ecosystem, partnering with Brand Teams to identify, prioritize, localize, and deploy customer-centric content across channels. The role ensures that compliant, high-quality content is available throughout the customer journey, leveraging global assets, launch platforms, and external partners to maximize efficiency and impact.

Summary

The Marketing Specialist owns the end-to-end brand content ecosystem, partnering with Brand Teams to identify, prioritize, localize, and deploy customer-centric content across channels. The role ensures that compliant, high-quality content is available throughout the customer journey, leveraging global assets, launch platforms, and external partners to maximize efficiency and impact.

About The Role

Major Accountabilities

• Content Strategy & Planning

Identify, prioritize, and translate brand, customer, and business needs into a content roadmap aligned with the customer journey, product lifecycle, and brand objectives.

Key responsibilities

• Partner with Brand Leads and cross-functional teams to develop the optimal content and omnichannel mix.
• Translate brand strategy into a prioritized content roadmap.
• Identify content gaps and opportunities across customer segments and journey stages.
• Support Brand Teams in planning launch and lifecycle content.

Content Excellence & Governance

• Identify, prioritize, localize, develop, and govern brand content.
• Maximize reuse of global assets while ensuring local relevance and compliance.
• Leverage launch pads, approved content libraries, and scalable content development processes.
• Drive content approval, lifecycle management, and content governance activities.

Omnichannel Content Deployment

• Deploy content across appropriate channels and customer touchpoints.
• Coordinate omnichannel content execution in partnership with OCE and Brand Teams.
• Manage agencies, vendors, and production partners to deliver content and media plans on time and within budget.
• Ensure the right content reaches the right customer at the right moment.

Performance & Business Impact

• Track content and campaign performance using relevant KPIs.
• Identify optimization opportunities and recommend corrective actions.
• Support achievement of brand objectives through effective content execution.
• Monitor budget utilization and contribute to efficient resource allocation.

Market Insights & Customer Understanding

Leverage customer, patient, field, and market insights to identify content opportunities and continuously improve content relevance and impact.

Education

• Bachelor/master in life sciences, marketing, communication, business, or a related field.

Languages

• English
• French and/or Dutch is a Plus

Experience/Professional Requirement

• Experience in pharmaceutical sales, marketing, or omnichannel roles, with strong expertise in content and material development.
• Strong customer focus and understanding of healthcare, brands, products, and customer journeys.
• Experience using digital (and interest in AI tools) to improve customer engagement and marketing execution.
• Proven ability to manage projects from strategy through execution, ensuring quality, compliance, and business impact.
• Strong stakeholder management, influencing, and collaboration skills, with the ability to work effectively across functions and external partners.
• Experience in content management, campaign execution, analytics, dashboards, and performance tracking.
• Agile and adaptable, able to manage multiple priorities and work effectively in a complex matrix environment.
• Strong communication, planning, and organizational skills, with a focus on operational and commercial excellence.
• Demonstrates curiosity, a continuous learning mindset, and a commitment to developing expertise in business priorities and disease areas.
• Acts with the highest standards of ethics, integrity, and compliance, while living the Novartis values and behaviors.

Benefits & Rewards

At Novartis, we’re committed to reimagining medicine together - and rewarding the people who make it happen.

Expected Annual Base Salary Range for role: 64,300.00 - 91,800.00 - 119,300.00 EUR Annual