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il y a 3 semaines

Bruxelles, Belgique OPTIMUS IT SERVICES Temps plein

Key Responsibilities Design, build and maintain complex customer journeys and workflows in Adobe Campaign Classic, based on existing campaigns and SQL code. Lead the migration of permanent campaigns to Adobe Campaign Classic and develop new campaigns using the new operating model. Translate commercial and administrative marketing ideas into targeted audiences and automated workflows in collaboration with MarCom Managers. Optimise workflows to improve efficiency, accuracy and personalisation for client communications. Work closely with colleagues to understand existing campaigns, best practices and data structures. Ensure a high level of quality and attention to detail, as campaigns are delivered directly to clients. Manage your own workload and planning in coordination with the team manager. Actively contribute to the development of marketing strategies (customer journeys, next-best-offer, contact strategies, etc.). Share expertise and best practices with the team to support the transition to Adobe Campaign Classic. Quickly develop a strong understanding of complex data structures and dependencies. Experience Required Minimum 6 years of relevant experience in campaign management or marketing automation. Several years of hands-on experience with Adobe Campaign, including building workflows and campaigns (mandatory). Strong SQL knowledge to understand and adapt existing campaign logic (mandatory). Proven experience creating complex customer journeys and automated workflows in Adobe Campaign. Solid understanding of marketing and customer engagement strategies. Strong analytical mindset with a solution-oriented and creative approach. Excellent communication, collaboration, and stakeholder management skills. Proactive team player who enjoys sharing knowledge and supporting others. Fluent in English, with good knowledge of Dutch and/or French (mother tongue in one with understanding of the other is a plus). Comfortable working in a hybrid model (50% onsite / 50% remote).

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