Head of brand, marketing

il y a 3 semaines

Anvers, Belgique Kaai Temps plein

Head of Brand, Marketing & E-commerce (Scale-up Leader)
KAAI Bags is a growing premium handbag brand with international ambitions. They are designed by women for women. Today KAAI is a scale-up , you’ll work with about 10 colleagues at the headquarters in Antwerp,
At the heart of everything we do is the KAAI women community — ambitious, professional women who inspire our products, our storytelling and our growth. Our marketing is built with this community, not just for it.
We are looking for a hands-on Head of Brand, Marketing & E-commerce who understands how to build a brand through community, creativity and execution , and who thrives in an entrepreneurial environment.
This role is part of the management team, works closely with the founders and plays a key role in shaping how KAAI grows globally.

Full ownership of brand, marketing communication and e-commerce
Strategic development of KAAI’s brand story around the KAAI women community
Influencer & community marketing
Ensuring the voice of the KAAI women community is reflected across all channels

 Grow, engage and activate the KAAI women community as the foundation of our marketing
Create words & images that makes women curious to experience KAAI bags online, in our shops and at our retail partners
Team & Partner Leadership
Lead and coach a small, multidisciplinary in-house team :
Social Media
Performance Marketing
Inspire the team to balance creativity, performance and community
Manage and align international PR agencies (US, BE, NL, UK, DE)
Work closely with our digital coach and internal tech lead


 Hands-on Marketing & E-commerce Execution
Campaign concepts and creative direction
E-commerce launches and online storytelling
Collaborate closely with performance marketing, tech lead and CRM to strengthen customer journeys
Ensure marketing, content (including Product content online), community and e-commerce move as one


 Planning, Ownership & Scale-up Mindset
Own the marketing calendar, priorities and budgets
Move fast: test, learn, iterate
8-10 years experience in brand, marketing or communication within a scale-up, challenger brand or agency
~ Solid understanding of digital marketing and e-commerce
~ Fluent in Dutch and English (French is a plus)


 Management role with real decision power
Build and grow a brand together with a strong community of women
Direct impact on national and international growth
Creative, ambitious and fast-moving scale-up
 
📩 Send us your CV and a short motivation explaining how you would grow KAAI through community-led brand building while staying hands-on .

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