Retail marketing manager
il y a 5 jours
The client is looking for Marketing Manager to join his team in Brussels.
Our client is a key player in the retail sector, specializing in beauty and lifestyle products. The structure fosters team collaboration and encourages employees to be proactive and innovative.
The Marketing Manager is responsible for implementing the local marketing strategy for the brands in the portfolio distributed in selective perfumery (April FraBelux). They adapt international guidelines to the specificities of the market, manage product launches, develop trade and digital activations, and maximize brand visibility across the network. The role requires close collaboration with the headquarters, sales teams, purchasing and Supply Chain teams, as well as external partners (agencies, etc.).
Adapting the Marketing Stra tegy to Local Specificities
Translate global marketing strategies provided by partner brands into activation plans tailored to the local market.
Monitor market and competitive analyses to identify growth opportunities and areas of optimization.
Lead the marketing calendar of launches and key moments for the entire brand portfolio.
Coordinate visibility needs, training, assortments, and merchandising for each brand.
Trade Marketing & Retail Activation
POS materials, B&M operations, animations, sampling, gifting sets, CRM initiatives, and e-commerce support.
Ensure flawless execution in stores by working closely with sales, the training coach, and the Visual Merchandiser.
Deploy local digital activations: social media, co-branded campaigns, partnerships, e-retail.
Adapt or produce digital content while respecting international guidelines.
Serve as the key point of contact between international brands and the local market.
Manage information flows: guidelines, marketing tools, new concepts, forecasts, and reports.
Build and monitor marketing budgets per brand and per action for the retailer.
Measure the effectiveness of activations (ROI, retail and digital KPIs) and propose optimizations.
Prepare marketing forecasts (launches, animations, promotional stock).
~ Master's degree (Marketing, Business, Luxury).
~4-7 years of experience in marketing or trade marketing, ideally in beauty or selective distribution.
~ Mastery of trade marketing, retail dynamics, and e-retail.
~ Strong comfort with data analysis (sell-out, panels, digital KPIs).
~ Excellent project management and cross-team coordination skills.
~ Fluent English (daily interaction with suppliers) and French.
Social media, Beauty, Brand Awareness, Perfumery, Execution, Web Content, Window Displays, Business, Result Oriented, Creative work, Cosmetics, Corrective Actions, Supply chain, Gifts, Development, Sales, Trading, Coordination, Assortment, Networks, ROI, Marketing budget, Operations, Media, Marketing Tool, Merchandising, Microsoft Dynamics, Retail Sales, Newsletter, Animation, Data analysis, KPI, Product Management, Information Theory, Local Marketing, Stocks, Communication, Sampling, Campaign, Homepage, Leading Marketing, Implementation, Forecasting, Headquarters, Catalog, Coordination, Training, Budget Management, Optimization, VOS, Analysis management, Adaptability, Brand Management, Purchasing, Point of contact, E-commerce, Negotiation, POS Materials, Relations Managing, Management, Project Management, Marketing, Digital Activation, Product Launches, Distribution, Trade Marketing
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