Internship Consumer
Il y a 2 mois
What you need to know
Are you triggered by consumer insights and strategies? Do you like to follow-up on trends and see what different brands in the market do? You are not afraid of abbreviations as STEEP, PEST or SWOT?
Join the Consumer and Customer Insights (CCI) Team of IKEA. Understand the macro/micro dynamics impacting the business. Get an understanding of a dynamic retail market, the fast changing consumer and support the strategy for IKEA Belgium.
**What you'll be doing day to day**
You will:
- Compile specific knowledge decks with insights for internal stakeholders (for example Marketing, Sales, Services, ). Provide them with insights and scope to understand how the future consumers want to shop.
- Support the CCI-team with the preparation of the strategy for 2024-2025. Through steep analysis, trend monitoring, consumer insights,
- Support in competitor monitoring
- Transfer data files compilations (to transfer the insights and data to our stakeholders)
- Support in ad hoc research or ad hoc demands
**Our team within ikea**
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
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