Media Manager

Il y a 2 mois

Mechelen, Belgique Telenet Temps plein

**About the role**

Within the Telenet Brand Strategy Department the Media Manager is in charge of managing all paid, owned & earned media strategies & delivery, creating and developing the most optimal channel mix across the full the customer experience funnel, from awareness to conversion and retention.

**Roles & responsibilities**
- Be the paid media expert for all Telenet Brands.
- Managing & challenging the media agency (ies) in collaboration with our budget & agencies lead
- Negotiating the best rates with all paid channels partners and defining our level of forecast / commitment / investment by media
- Creating long lasting relationships with all national & international media players for the benefit of the Telenet Group’s business.
- Adding intelligence, proof points and key strategic insights into the planning process, including testing & learning innovative & impactful strategies.
- Provide strategic media input for all potential media variables (channels, time, frequency, targeting,)
- Co-create on strategic & tactical campaign briefings & delivery
- Provide guidance and recommendation to our brand & communication community
- Lead paid media planning, media performances and timelines with all stakeholders
- Deliver concrete guidelines and KPIs - where to play / targeting / formats / assets and messages - for both campaigns and always-on programs to Brand & Campaign team
- Collect post buy analysis reports and key learnings and share insights with the teams
- Gather local & int’l best practices for paid media to be shared with Brand & Comms team

**Qualifications
- Highly advanced media experience in both offline & online media, ideally in a media agency, including previous experience in driving and executing media strategy in a multi-channel, fast-paced environment.
- Data-driven, analytical, media science based approach.
- Experience in AdTech & analytics is a must
- Ability to deploy & educate on the right KPIs and visualization for the greater intelligence of the team (shared dashboard & advanced reporting,)
- Ability to develop relationships with internal and external stakeholders.
- Project management, organizational and analytical skills
- You are a fact-based decision-maker, pragmatic, resourceful, and proactive.
- Ability to challenge the status quo and has the experience and characteristics to respond quickly to the changing environment.
- Excellent level of Dutch & English & French

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