Digital Marketing Specialist
il y a 4 semaines
Why is not everyone aware that Novagraaf is one of the largest service providers in the field of intellectual property? As a Marketing Specialist you see it as a challenge to grow Novagraaf. You have extensive experience in business services and are ready for the next step. Thanks to your commercial and advisory skills, you understand how to develop and oversee online marketing campaigns to make an organization more commercially successful. As a Marketing Specialist you get plenty of room to use your creativity to put Novagraaf even better on the map. Your key responsibility is to bring Novagraaf to the number one position via smart digital marketing._
**Your next adventure awaits here**
You will work in an international, professional, result-driven and committed environment in which you make a substantial contribution to the growth of Novagraaf. As a Marketing Specialist you are part of an international team with colleagues in the Netherlands, the UK, France, the US and other countries. The team is open, output-oriented and has the drive to better market Novagraaf. You report to and discuss weekly with the Group Marketing Director.
With your knowledge of online marketing tools, experience in managing websites and commercial insight, you add a lot to the marketing team. You participate in projects in which you advise colleagues in the organization based on your expertise and contribute to the output. You are able to empathize with the challenges our clients have in the field of intellectual property and, in collaboration with consultants, you can translate this our value proposition in all marketing campaigns.
- Content Marketing: planning, producing, localizing content, and updating digital channels (websites, landing pages, social media);
- growth and acquisition: SEO, SEA or PPC campaigns on LinkedIn to generate more traffic and leads;
- executing and adjusting our digital contact strategy towards customers and prospects;
- analysis of marketing data (campaign results, traffic, lead conversion, etc.) to optimize our marketing strategy;
- Supporting punctually some events organization (onsite or online)
**What do you bring?**
- At least a completed HBO education, such as Commercial Economics, (online) Marketing & Communication, NIMA A and at least 5 years of relevant employment, preferably within a business service provider;
- professional knowledge of SEO/SEA and social media advertising (Google Analytics, Google Adwords, Linkedin, etc.);
- **excellent command of the English and Dutch language in speech and writing;**:
- you are creative and strong in creating commercially attractive content.
**What we offer...**
- A broad role as a Digital Marketing Specialist in which you can make a real impact;
- 40 / 32-hour work week;
- thorough introduction to the organization and a basic course in Intellectual Property Law, a personal development program and training modules from Novagraaf Academy;
- an office in Brussels that is very easily accessible by public transport.
**About Novagraaf**
- Novagraaf, part of the Questel Group, is an international patent and trademark agency that advises on Intellectual Property on a daily basis. This is a collective term for various rights such as trademark rights, design rights, copyrights, trade name rights, patent rights and more. It is about new ideas or new (inventions), about strong brands, new trademarks or innovative products. Whether it is about trademarks, patents, domain names or design, Novagraaf advises on the protection and management of worldwide Intellectual Property Rights._
- Novagraaf is an organization with an informal atmosphere. The 110+ colleagues are open and ready for a joke but also expect you to take your work seriously.**Location** : You will be working in Brussels on a hybrid model (part time remote work)
**Interested?
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