Segment Marketing Manager Proav/ Live Events
il y a 3 semaines
Location: Kortrijk, BE- Date: Mar 14, 2023- Job ID: 8172**Segment Marketing Manager ProAV/ Live Events**:
As an international company with European roots (HQ in Kortrijk, Belgium), Barco has a culture of collaboration across borders and nationalities.
Because we believe diversity leads to more great ideas and drives innovation.
Thanks to our over 3,000 visioneers, we develop unique visualization & collaboration technology that helps professionals accelerate innovation in the healthcare, enterprise and entertainment markets.
**Purpose of the job**
You are responsible for a true outside-in segment strategy, value proposition & GTM enablement for Barco’s **Immersive Experience Business Unit, focusing on Live Events.** One that will differentiate Barco to lead for higher growth. In close cooperation with Regional Sales and Business Development, Customer Journey & Product Management and our Marketing teams you identify best fit market (sub)segments through research and interviews, and you come with winning strategies to activate them and drive the Go-To-Market execution.
You are the expert of your Segment and are responsible for selling and implementing this winning business strategy. You don’t think product but customer: you understand the market segment (definition, problems, size), the buyer persona’s & their needs.
You focus on **customer demands **and **regional market trends**, and as such are the bridge between marketing team and the sales force/customer.
Here’s a flavor of what we do: Barco, enabling bright outcomes - YouTube
**Key Responsibilities**
- Build a profound understanding of the segment: overall trends, eco-system, market problems, market definition, segmentation and size, customer and buyer types & their journey, win/loss, competitors and our positioning
- Define the overall **market segment strategy** for Barco in your segment
- Create a differentiating Barco segment portfolio with its value propositions, across hardware, software & services, based upon customer problems/needs and Barco right to play and win.
- Assess segments, channels, value proposition, competitive differentiation and positioning to ensure strongest competitive advantage. Document market problems/requirements.
- Identify the key target audience for the value propositions based upon **data-driven customer segmentation**.
- Provide fact-based market/end-user and buyer persona’s, insights and needs as the basis of any business case. Be a driver to create **roadmaps and business cases** for new value proposition in your segment
- Determine & manage the **Go-To-Market strategy**, in close collaboration with sales leaders. Give clear recommendations to product management for
- end-user and channel pricing (product management owns pricing/business case)
- Collaborate closely with product management to translate the value propositions into a winning product portfolio and concrete product and services development
- Support the segment marketing communication manager, the product marketer and the field marketing colleagues in building targeted strong marketing campaigns and messaging
- Be sparring partner / coach of customers, regional segment marketers and sales teams on your segment’s strategy, products, solutions, services and marketing
- Support the sales & channel enablement teams.
- Analyse win/loss results, and propose corrective actions as necessary.
- Collaborate with Field Marketing on events, conferences and trade shows
**Your profile**
- You hold a higher degree (Bachelor’s degree required-Master’s degree/MBA preferred), combined with a minimum of 8 years professional experience in upstream marketing and/or strategy experience.
- You have experience in defining market strategies and creating value propositions.
- You have experience in complex value chains with different influencers and Go-To-Market approaches.
- You are familiar with working in a matrix organization.
- You are a fast thinker with solid strategic insights.
- You have strong business acumen with a customer
- and market driven orientation.
- You have excellent verbal, written and presentation communication skills.
- You are pragmatic, energetic, self-starting leader and highly motivated achiever.
- You have the eagerness to learn and understand market.
- You are a natural team player, working together with stakeholders from across the company.
- You have the drive and confidence to converge to aligned strategy and winning value propositions.
- You have the passion and enthusiasm to rally the troops.
- You have a strong knowledge of:
- Market problems definition, sizing & segmentation. End-user and Buyer persona and journey mapping.
- Strategy setting, upstream marketing and value propositions.
- Understanding of your Segment’s market or related experience-focused markets is a plus.
- You are willing to travel internationally up to 20% of your time.
- You are fluent in English.
**Our offer**
- Working for a high-tech company with
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