Multichannel Engagement Manager
il y a 3 semaines
About the job
As** Multichannel Engagement Manager **you are the business partner of our Specialized Nutrition Sales, Marketing and Medical teams to enable and extend our customer/health care practitioner (HCP) engagement strategy based on data driven insights to deliver category and portfolio growth.
**Your responsibilities**:
- You are the guardian of multichannel governance and secure a close and agile collaboration across different categories in order to secure excellence in execution
- You analyze field force insights categorizing HCP’s into the right target groups/persona taking into account their personalized communication preferences
- Based on data input from the field force team and other digital insights, you set up a multichannel call equivalence plan to secure a balanced HCP journey
- You set up and track MCE KPI’s demonstrating campaign performance and customer reach across all channels and levels
- You are able to translate the business needs and targets into a detailed call/visit plan taking into account CRM build up
- You support in sharing/translating needs from the business teams in delivering the right analysis and dashboards
- You support the business teams on development of the Annual Operating Plan
- Work closely with local data insight & analytics team to optimize and drive data driven planning and decision making
About you
- You have a master’s degree
- Strong understanding of digital trends and solutions, technologies and products
- Proven experience in a customer engagement role in the healthcare, pharmaceutical or FMCG industry
- Tackling innovative challenges, you do with a pragmatical problem solving approach
- You can easily navigate in a matrix environment being the strong stakeholder manager you are
- We won’t lie, there is a certain sense of urgency to deliver. But leaning on your excellent project and change management skills you get the job done
- You don’t see setbacks, you see challenges and go for the win
- As you will be in close contact with field force but also with internal stakeholders, you can easily express yourself in English, French and Dutch
About us
LI-BE #LI-HYBRID
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