Brand Manager Dermatology

il y a 3 semaines

Wavre, Belgique AbbVie Temps plein

**Company Description**

**Job purpose & objectives**:
Define the Brand Strategy, develop operational and tactical plans to address the needs of all stakeholders, including enriching the patient experience and developing strong messaging in collaboration with the Brand and the infield Teams, while executing the related marketing actions.

From insight gathering to campaign definition, the Brand manager role is also responsible to secure strong cross-functional collaboration, integrating all stakeholders in the definition of our brand strategy & tactical actions.

**Key interfaces**:
Internal
- Business Unit Manager (direct manager)
- Brand Team members
- In field Team members (sales manager & product specialists)
- Medical
- External Affairs
- Multi-Channel Manager
- Regulatory Affairs
- Finance
- Market Access
- Area Marketing

External
- HealthCare professionals and Experts (dermatologists)
- Agencies (digital, marketing, media etc)
- Professional associations members
- Other stakeholders as appropriate (incl patient associations)

**Tasks and responsibilities**:
Patient Journey
- Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

Strategic Brand Planning
- Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, by collecting inputs from cross-functional colleagues and market. Propose strong operational action plan & 1-year tactical brand plan, with best adequate marketing mix.
- Ensure that Brand Story is defined in an accurate manner and with a patient -centric focus.
- Diagnose and analyse brand, competitors, market; this includes the understanding of patient and healthcare professionals’ needs, the identification of key environment trends and demand driver in the market. Lead synthesis of insights from cross-functional teams to develop the Brand Plan Insights Chapter
- Monitor competitors’ activity and key data to adjust strategic planning and tactical plan
- Animate workshops for Brand Team to help team to define how to meet Strategic objectives, which tactics would be most impactful and where digital solutions can support our ambitions.

Implementation
- Conduct brand team involving the other Brand Team colleagues to engage critical opinions from all stakeholders’ groups (secure transversal collaboration).
- Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver impactful messages aligned to the Brand Story.
- Bring the Brand Story to life through innovative and patient-centric marketing materials and campaigns including multi-stakeholders’ initiatives and multichannel opportunities.
- Implement segmentation with In Field Team, develop segment profiles and drive development of customised materials to each segment.
- Design and implement all Marketing activities including innovative marketing tactics, traditional and non-traditional partnerships (where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations)
- Develop interactive and customised messaging content for In Field Team to use during their field visits; in charge of material creation process and overseeing implementation of messaging activities. Ensure all in-field materials are aligned to Strategic imperatives.
- Lead a series of project related to patient or healthcare professionals: e.g consultancies with experts to gather insights, patient activation activities in collaboration with External Affairs team, implementation of large scientific educational meetings in collaboration with Medical Affairs team

Finance Forecasting and monitoring
- In charge of Marketing budget planning & supplier selection - Expenses forecasting, analysis and tracking
- Monitor marketing activities, ROI measurement (pre & post) and follow-up In Field Team usage of delivered materials & messaging; course correct when needed.
- Co-lead the market forecasting in terms of sales & MS with Business Unit Manager

Compliance
- Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols.

**Qualifications** Required skills and competencies**
- Agile/ Capable to manage several tasks in parallel and prioritize effectively
- Planification: anticipate retro planning of tasks to meet deadlines
- Strong patient and customer focus, responding proactively to change in environment and customer needs
- Strong understanding of all customer and stakeholder types; effectively tailor messages to target audience
- Vision and strategy/ strategic thinking
- Project management
- Tactical planning skills
- Critical thinking
- Accountability
- Effective communication and influence
- Initiative:

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