Marketing Cloud Specialist
il y a 2 semaines
As a **Marketing Cloud Specialist**, you will report to the **Head of Digital Marketing**.
You will be responsible for **managing and optimizing** our **Salesforce CRM system** and for developing **impactful CRM, marketing automation, and data quality strategies**. You will work closely with stakeholders across different departments and external partners to ensure our systems remain **state-of-the-art** and optimally support our business objectives.
**Your responsibilities**:
- **Manage and develop** our Salesforce CRM system from a commercial perspective, ensuring it evolves into a leading CRM and data system.
- **Validate the CRM roadmap** with relevant stakeholders (sales, pre-sales, marketing, IT, external agencies).
- **Integrate multiple data points** (website, campaigns, digital events, webinars, appointment tools, Partena systems, external data sources, offline touchpoints) and develop a strategic vision to leverage this data.
- **Analyze customer data and behavior** to identify segments and develop **targeted CRM strategies** aligned with the needs and preferences of different customer groups.
- **Monitor campaign performance** and optimize workflows and automations to **enhance customer engagement, improve conversion rates, and increase retention**.
- **Collaborate closely** with other teams, including **marketing, IT, sales, and customer service**, and **train and inspire them** on best practices and process improvements.
- **Stay up to date** with trends in **CRM and marketing automation** to continuously improve our systems and strategies.
- **Who are you?**
**Must-haves**:
- At least **7 years of experience** in CRM management and marketing automation within a **B2B environment**.
- **Extensive knowledge of Salesforce** (Account Engagement, Marketing Cloud, Sales Cloud, etc.), with **proven results and references**.
- **Strong analytical skills** with the ability to **translate business goals and customer data** into **personalized communication** and **effective marketing strategies**.
- A **team player** with **excellent communication skills** and the ability to collaborate effectively within a team.
- **Results-oriented mindset, attention to detail, and a passion for continuous improvement**.
- Proven ability to **bridge the gap between marketing, sales, IT, and other stakeholders**.
- **Fluent in at least two of the following languages**: French, Dutch, and English.
**Nice-to-haves**:
- Knowledge of **Salesforce CPQ**.
- Basic understanding of **HTML and JavaScript**.
**✨ What do we offer?**:
- A **challenging role** in a **dynamic and forward-thinking** company.
- **Opportunities for training and development** to enhance your skills.
- An **attractive salary package** with extra-legal benefits.
- **An inspiring work environment** where your input and creativity are valued.
- **Flexible working hours** and the possibility of **remote work**.
- **35 days of annual leave** to maintain a **healthy work-life balance**.
- Open to both **employees and freelancers** who meet the job requirements.
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