SEO/sea & Automation Specialist

Desotec's mission is to protect our planet. We provide end-to-end purification solutions for pollution in air, water and other gases and liquids. We do this by supplying mobile activated carbon filters to our B2B customers all over Europe. We recycle our own saturated filters by taking back the spent activated carbon for reactivation, making our filter solutions circular.

Due to our exponential growth we want to strengthen our Warrior team with an SEO/SEA & Automation specialist.

Always dreamed of being at the top of the Google search pages with your work? Now it is your chance

At Desotec we are expanding our team with an SEO/SEA & Automation specialist. In this role you will ensure that our website gets the organic & paid impact it deserves. You know how to attract a B2B audience, being companies that need solutions for environmental compliance and purification of core process streams.

As our SEO/SEA & Automation specialist you will work closely with the rest of the Marketing team within the Business Development department and the Sales Engineers to create a complete overview of how our B2B audience searches online and act on this data to fuel our Market Leader double digit growth.

The other pilar in your job will be the responsibility over our Marketing Automation Tool and all other automations that need to be implemented at Desotec. You are responsible for optimizing our campaign flows, A/B testing and spotting our weaknesses in our marketing campaigns and marketing technology stack.

Your responsibilities are:
- Drawing insights and actionable recommendations to reach business objectives.-
- Using your data-driven mind to fine-tune our Lead Generation and Awareness strategy.-
- Developing & maintaining our search consoles (Google Ads, Google Search Console, Bing Ads, Bing Webmaster Tools & SEMrush).-
- Finding all relevant keywords for our business and being an “Early adopter” on trending topics for our industry.-
- Generating keyword search reports on specific topics in different languages.-
- Creating optimize automated campaigns in Pardot.-
- Implementing an A/B testing template and optimize our conversions on these findings.-
- Brainstorm with your Marketing & Sales colleagues what automations & tools need to be added to our marketing technology stack.**Profile**:

- Your skills to succeed as our SEO/SEA & Automation specialist:
- Previous experience with SEO & SEA and any Marketing Automation tool.-
- You can communicate fluently in English, both verbally and in writing.-
- Experience with Google Cloud platform & Bing tools (Google Search Console, Google Ads, Google Keyword Planner, Bing Webmaster Tools, Bing Ads).-
- You are analytical and can create clear reports.-
- You have previous experience in keyword research & keyword implementation.-
- You know your way around SEMrush and can draw conclusions from the SEO analysis to support our content strategy.-
- You keep up to date with the Google algorithm, SEO and SEA trends, as well as marketing automation’s latest updates to constantly optimize our marketing initiatives for lead generation.**Offer**:
- You will be working in a dynamic, innovative, fast growing company with a work hard, play hard mentality.-
- You will have continuous opportunities for further development and growth.-
- You will receive a competitive salary package.