Digital Product Manager
il y a 3 jours
A family-owned company, bioMérieux has grown to become **a world leader in the field of in vitro diagnostics**. For almost 60 years and across the world, we have imagined and developed **innovative diagnostics solutions** to **improve public health**. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
**What will be your responsibilities at bioMérieux?**
An exciting new vacancy has arisen for a Digital Product Manager who will report to the Marketing Associate Director Benelux/Nordics. This is a new role working closely with experienced product managers as well as working very closely with our supply and service departments thus having exposure across many departments. The overall objective of the role is to be responsible for the product management the clinical manual laboratory tests (PPM, ETEST, ) and drive digital transformation of our customer engagement strategy or the full portfolio of the Clinical Operations
Your main responsibilities will be:
Product Management:
- Prepare product launch file (Go to Market (G2M) process) at Benelux/Nordics level according to strategy defined by marketing manager and manage the life cycle management of the portfolio at Benelux/Nordics level ( SAP product creation, change management, manage PPO process, assure Marketing quality process and customer communications track and record in LLDC ).
- Development of Marketing Plans. To prepare and propose commercial targets for the product range for considered review and approval. Management and control of costs, revenues and profitability for the product range.
- Support of the other functions in the organisation, in order to back up the offer design by marketing; check that plan and organisation of these functions are adequate to deliver the designed offer. (sales forecasts, product allocation, logistic, sales administration, Price list update,) at Benelux/Nordics level
Digital Transformation:
- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
- Strengthen our digital customer engagement tools: Update local Web page, Blog and local Sales tool platform, create customer training content and customer tutorials.
- Promote our customer training offer through the main social networks (LinkedIn, Facebook, Twitter etc)
- Customer training Statistical data analysis (customer satisfaction surveys, participant profiles etc.)
**Who are you?**
Studies and Experience:
- High scientific education, good knowledge and understanding of IVD techniques. Both Scientific and Marketing or Sales background
Skills and Qualifications:
- Knowledge of MS Office, digital & social network, able to understand microbiology and laboratory workflow
- Able to organize local meetings
- Able to make local study evaluation protocols
- Able to work in an international environment,
- Proven sales and/or marketing experience is desirable
- Driver’s license
- Language skills: ENG, NL and FR
This role will be mainly (home)office based with 40% field work and travel involved for exposure to customers. The current office is based in Brussels.
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