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Content Marketing Lead
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Robovision, a leading AI Platform, is in hyper-growth. With an award-winning platform operating in over 40 countries, we are globally recognized as an AI-vision leader. We have enabled groundbreaking innovations in healthcare, agriculture, retail and manufacturing.
Content is a key pillar of our marketing strategy and we want to double down on creating engaging content & stories across the customer journey. Hence, we seek a talented Content Marketing Lead to reinforce our team.
You will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, thought leadership in Vision AI, and lead generation across our B2B audiences.
You will be responsible for owning and executing all content-related initiatives at Robovision. This could include initiatives like: messaging frameworks, campaigns, blogs, social media content (both company-created & managing sponsored content), PR initiatives and more.
You’ll have an editor role but will also occasionally create content yourself and work with in-house content creators, influencers, agency partners, etc. While you will have other writers & creators to help you, you must be an excellent writer, communicator and creative mind yourself.
We value creativity, a hands-on attitude, rapid experimentation, and a passion to advance the Robovision mission.
**What will you do?**
- Develop an overarching content strategy aligned with the company's business objectives and key industries to drive brand awareness and sales;
- Briefing creative partners & internal team, writing scripts, etc, to create owned content for our social media: short videos, reels, posts, etc.;
- Delivery of high-quality written content: thought leadership, ghostwriting for our founder, and contributed content pieces for publications;
- Reaching out to journalists and publications regarding coverage or contributed pieces;
- Working with and managing PR contacts, writers, etc.;
- Briefing and liaising with social media partners, ‘influencers’ and managing sponsored content delivery;
- Reporting on basic content-related metrics from our website and social media platforms.
**Who are you?**
- You have at least 5 years experience in a similar role, preferably some at a B2B tech scale-up or another fast-paced environment;
- You have excellent storytelling, writing, editing and AI prompt crafting skills with the ability to create compelling, on-brand content;
- Experience executing and owning content calendars that reflect the broader goals of a business;
- Experience in supporting SEO strategy & writing;
- Experience in creating social media content or videos, delivering sponsored content from partners, and managing a social media calendar as part of a broader content strategy;
- Experience in PR or journalism;
**What do we offer?**
- A front seat in Belgium’s most exciting scale-up offering a dynamic entrepreneurial environment with ample opportunities for fast personal growth in different areas
- A competitive salary & benefits tailored to your personal needs, including the option to lease a car
- A young and open company culture where we focus on communication, partnership and team building activities
- A chance to be part of a company revolutionising industries through advanced AI vision technology
