Marketing Lead

il y a 1 mois

Gent, Belgique Bizzy Fintech Temps plein

**Job description**:
Hi there We are Bizzy, but we'll talk about us later Right now it's all about you.

We are on the lookout for an ambitious, high-energy **Marketing Lead**

As our brand new Marketing Lead, you’ll be our first marketing hire, reporting directly to the Head of Go-to-Market. This is a unique opportunity to lay the foundation of our marketing strategy while getting hands-on to execute campaigns and initiatives. Over time, you’ll build and lead a team of marketers as we scale.

We’re looking for someone with a T-shaped profile, you have broad knowledge across various marketing disciplines and deep expertise in one or two areas. You’ll thrive in a fast-paced environment, bringing entrepreneurial energy, a proactive mindset, and a drive for continuous improvement to the table.
- This role is located in Ghent, with flexibility for working from home 2 days per week._
- We believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for business success so feel encouraged to shine, however that manifests._

Here’s what you’ll be doing:

- ** Strategic Leadership**: Develop the guidelines for our marketing strategy and align it with our business goals, taking ownership for our marketing segmentation, targeting & positioning.
- ** Operational Execution**: Roll up your sleeves to design, launch, and optimize marketing campaigns across multiple channels.
- ** Inbound Lead Generation**: Capturing existing demand through digital marketing strategies.
- ** Product Positioning and Marketing with a Growth-Oriented Focus**: Drive customer acquisition, engagement, and retention with creative and data-driven initiatives. You will be responsible for the communication around product feature releases, changes and sunsetting. The ability to express our value and speed of delivery to our customers will differentiate us from competitors.
- ** Cross-Functional Collaboration**: Work closely with sales, product, and other teams to ensure marketing supports our overall strategy.
- ** Performance Analysis and Optimization**: Utilize data-driven insights to measure the effectiveness of marketing campaigns, track key performance metrics, and identify areas for improvement.

**Job requirements**:
To excel it in this role, you should have/be
- ** Leadership Experience**: Proven track record (min 3 years) of success in generic marketing roles, within the tech industry or SaaS startups.
- ** Passion for Marketing**: Hands-on experience across various marketing disciplines, including digital marketing, content marketing, lead generation, and branding, and a good understanding of SaaS dynamics.
- ** Strategic & Hands-On**: You can think big-picture and are just as comfortable diving into the details to get things done. Your strategic thinking allows you to translate business objectives into actionable marketing plans and initiatives.
- ** Entrepreneurial Spirit**: You take ownership, thrive in ambiguity, and are always looking for ways to improve.
- ** Cultural Champion**: You bring intrinsic motivation, adaptability, and a “pay it forward” mindset to work every day.
- ** Fluency in Dutch and English**: You are fluent in both Dutch and English, both spoken and written.

Why should you join us?

At Bizzy, we are on a mission to help our customers in sales, marketing, recruitment and investments focus on the human side of doing business. Bizzy is the B2B intelligence platform helping businesses discover high-quality, ready-to-buy leads through a unique blend of public and trade registers, dynamic intent data, and AI-powered insights. We are the go-to-source for comprehensive, local B2B data.

We pride ourselves on our company values - United by Growth, Candid Candor, Lead the Way, and Hustle and Unwind - which guide everything we do.

On top of a competitive salary, we offer the following benefits:

- ️ The right tools to do your job without headaches and drama;
- Macbook Air
- iPhone 16 (with subscription)
- Healthcare benefits plan (incl Alan daily care)
- Meal vouchers- ️ A Flex Income Plan through Payflip
- Flexible working hours and locations, although we love to connect in person at least 3 days per week.
- Fresh fruit in the office (and cookies as well )
- ‍ Dedicated budget to support your growth and development
- Awesome Bizzy merchandise
- Team drinks and events
- Diverse teams build better products - an asterisk you'll want to read_

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