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The CliniSys Group Marketing team sits at the heart of our business and is central to the go to market effort around our products and services. The Digital Marketing Specialist at CliniSys½MIPS will be an integral part of the CliniSys Group Marketing team and specifically supports the CliniSys½MIPS B2B business in Germany, France, The Netherlands, Belgium and Spain. This position reports to the Regional Marketing Manager.
Are you an experienced, digitally savvy and commercial marketeer with a passion for digital? As a digital marketeer at CliniSys½MIPS, you will be responsible for planning, executing, analysing, and optimizing all digital marketing activities pipeline goals.
You efficiently use online advertising and inbound tactics to make sure our content gets noticed by our target audiences. You’ll use marketing automation (NetSuite/MailChimp) to get things done faster. This role requires proactivity and responsibility to drive results. You’ll work closely together with our marketing and sales teams to coordinate, execute & analyse the different campaigns and activities. Success will be determined through a variety of qualitative and quantitative KPIs. It will be built on a good understanding of the business goals and translating those goals into digital marketing strategies for the target markets, and in close collaboration with the marketing team, the sales team as well as the wider MIPS and CliniSys Group organization.
**RESPONSIBILITIES**
- Execute, analyse and optimize digital marketing campaigns
- Establish and optimize digital marketing processes
- Clean and enrich our lead database
- Select and integrate marketing technologies to improve marketing efficiency
**EXPERIENCE & QUALIFICATIONS**
We are looking for a high energy, innovative self-starter, who has:
- Sufficient experience in marketing automation and techniques regarding program development and implementation
Experience in setting up and managing online ad campaigns on LinkedIn and Google Ads (multi-lingual)
- Experience with web content management, web analytics and related tools, social media management and monitoring tools, etc. (WordPress, Google Analytics, ContentCal)
- Strong analytical skills and data-driven thinking with a proven ability to turn data into insightful reporting
- At least 3 years experience in a digital marketing role, and wants to get skills to the next level
- A hands-on mentality and is not afraid of rolling up sleeves and getting things done
**FUNCTION CRITERIA**
- **
Education**:
- Minimum Bachelor level Marketing / Communications - digital marketing
- **Experience**:
- Experience working with the healthcare industry or laboratory technology industry would be a plus.
- **Languages**:
- Fluent English, French & Dutch. German and Spanish are a plus
- **Competenties**:
- Advanced profiency with Microsoft Office
- Excellent project management skills
**WE OFFER**
- As a Digital Marketing Specialist you have a challenging and responsible position with a varied range of tasks
- You will look at an international market leader in the field of medical laboratory software. What you do makes a difference for thousands of patients every day.
- We are a stable and financially healthy company, with a flat organizational structure, an informal working atmosphere and a healthy work-life balance.
- You work in the Ghent region, away from the traffic jams of Brussels and Antwerp
- Of course, you can count on a competitive salary and fringe benefits with us
**Behaviors**:
Preferred
- Enthusiastic: Shows intense and eager enjoyment and interest
- Innovative: Consistently introduces new ideas and demonstrates original thinking