Senior Marketing Operations Specialist

il y a 5 jours

Gent, Belgique Lighthouse Intelligence Ltd. Temps plein

At Lighthouse (formerly OTA Insight), we’re on a mission to reimagine commercial strategy for the hospitality industry. Our commercial platform simplifies data, transforming complexity into confidence with actionable market insights, business intelligence, and pricing tools that maximize revenue.

We successfully raised 80 million in series B funding, we welcomed four companies to our organization and want to grow over 100 million in ARR in 2024. With more than 650 teammates illuminating the way, representing 34 nationalities living in 35 different countries of which 175 in Belgium alone, we are a fun, collaborative and committed team that works hard to achieve amazing results. Ready to take off and join this rocketship in revolutionizing the hospitality sector?

**What you will do**

We are expanding rapidly and are looking for a full-time **Senior** **Marketing Operations Specialist **in Ghent.

Your primary responsibilities will be to manage, administer and optimise the Lighthouse MarTech stack. Reporting to the Sr Manager, Marketing Operations, the Senior Marketing Operations Specialist will be managing the martech tools, and supporting colleagues to access them in order to enable smarter decisions. You will also be supporting the marketing operations team with managing the day-to-day marketing operations tasks as well as reporting and analysis.

In this position you will closely collaborate with Marketing, Sales Operations, Sales, Enablement, Go-To-Market, Data analytics and other cross-functional stakeholders to execute operational projects to increase marketing productivity and reduce the cost of sale.

**Where you will have impact**
- Ensure the marketing automation platforms fit the strategic needs and allow for operational excellence. Ensure optimal utilisation, data integrity, and integration with other systems.
- Execute system integrations of the existing and any new tech stack.
- Recommend, implement and manage new martech tools, such as intent tool, spam prevention, inbound lead conversion app, video platform, event registration, ensuring seamless integration with existing systems (Hubspot, Salesforce, Storyblok).
- Continuously test, analyse, and optimise marketing automation processes and campaigns to improve conversion rates, engagement, and overall marketing performance and to maximise efficiency and effectiveness.
- Collaborate with internal stakeholders to understand business requirements and configure tools accordingly.
- Conduct thorough testing to guarantee the accuracy and functionality of implemented tools.
- Stay abreast of industry trends and updates to identify opportunities for improvement.
- Troubleshoot and resolve any issues that may arise, providing timely solutions.
- Work closely with marketing teams to understand their goals and objectives and align tooling improvements or additions to support.
- Collaborate with Engineering and other relevant departments to ensure seamless integration with other systems.
- Optimise existing marketing and lead management processes, ensure these processes are built for scale, identify any potential gaps and recommend strategic improvements.
- Document marketing processes for guidance and future reference.
- Help solve key marketing challenges such as attribution, lead assignment and follow-up, program automation, data accuracy, funnel analysis, and forecasting.
- Help manage the marketing database, ensure data quality and hygiene at every stage.
- Assist with monthly/quarterly marketing reporting, tracking performance and measuring marketing attribution and success.
- Assist with the day-to-day details in marketing operations.

**What’s in it for you**
- Flexible working environment: Work from home or at one of our global offices.
- Flexible time off: Autonomy to manage your work-life balance.
- Collaborative team: High-bar, friendly, creative, and passionate colleagues.
- Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.
- Impactful work: Shape products relied on by 85,000+ users worldwide.
- Mobility options: Mobility budget or company car tailored to your needs.
- Comprehensive health insurance: Extensive coverage for you and your dependents.
- Private pension funding: Group insurance to secure your future.
- Competitive compensation: Proactively maintained to value your work.
- Referral bonuses: Earn rewards for bringing in new talent.

**Who you are**:

- A minimum of a Bachelor's degree or equivalent experience
- A minimum of 5 years experience in marketing operations
- Demonstrated experience with Hubspot/Marketo
- Demonstrated experience with Salesforce
- Experience with Storyblok
- Experience with the Google platform (GA4)
- Experience with martech tools such as intent tool, spam prevention, inbound lead conversion app, video platform, event registration
- Comfortable analysing and visualising data in BI tools (Looker) and Excel
- A results-driven individual with a stron

  • Marketing Specialist Healthcare

    Il y a 5 mois

    Gent, Belgique Amcor Temps plein

    Position Job Title: Segment Marketing Specialist, EMEA BG and BU: Amcor Flexibles Europe, Middle East & Africa Function: Marketing Sub-Function: Segment Marketing Location: Amcor Flexibles Gent, Belgium Line Manager’s Job Title: Sales & Marketing Director Contract Type: permanent Responsible for managing all marketing initiatives for the healthcare...

  • Marketing Manager

    Il y a 6 mois

    Gent, Belgique Fortior Temps plein

    **About the company**: The team you will be joining is a property developer specialising in the development and operation of real estate with offices in Sint-Martens Latem. They develop and build real estate projects in well-chosen locations in Belgium and France for our clients and are also involved in the operation of many of our completed projects, often...

  • Marketing Operations Expert

    Il y a 3 mois

    Gent, Belgique Aikido Security Temps plein

    We’re taking on the crusty global cyber market, the "no-BS" security platform for devs. In the past, only large enterprises needed to worry about security. Today,cybersecurity has become the top concern of 75% of all CEOs, from startups to enterprises. This means more work for developers, who need to become security experts and ensure their platforms are...

  • Senior Product Marketing Manager

    il y a 1 mois

    Gent, Belgique Showpad Temps plein

    **Senior Product Marketing Manager** **Locations: Ghent (Office), London (Office)** **Note**:We work in a hybrid set-up at Showpad where we value in-person interaction and flexibility. That means we expect to see you in the office twice a week and in hub locations we come together at least once a month. **Position Overview**: The Senior Product Marketing...

  • Marketing Operations Manager Benelux, Scandinavia

    Il y a 5 mois

    Gent, Belgique Trouw Nutrition Temps plein

    Excited to take charge of marketing initiatives across Benelux, France, and Scandinavia? Join our team as Marketing Operations Manager! **About the job** As the Marketing Operations Manager you will collaborate closely with local sales teams and the ECA Marketing Operations team to develop and execute marketing strategies aligned with our business...

  • Field Marketing Specialist

    Il y a 5 mois

    Gent, Belgique EMAsphere Belgium Temps plein

    About EMAsphere EMAsphere is a fast-growing company with offices in Louvain-la-Neuve, Ghent and Paris. EMAsphere is the reporting platform for financial experts who want to save time. Our mission? Provide CFOs with up-to-date reporting at their fingertips so that they finally trust in their data and focus on analysing the performance of their...

  • Field Marketing Specialist

    Il y a 5 mois

    Gent, Belgique EMAsphere Temps plein

    **About the job**: EMAsphere is looking to reinforce the Marketing Team, **a Dutch speaker** **Field marketing specialist**. Your main mission is to work on field marketing activities, insure local activities and develop customer marketing strategy. Your main tasks will be: - **Events** - Plan and execute the participation & organisation of events. -...

  • Marketing en Communicatie Specialist

    Il y a 5 mois

    Gent, Belgique DataScouts Temps plein

    Vacature **Marketing en Communicatie Specialist**: We zijn op zoek naar een getalenteerde en ervaren Marketing en Communicatie Specialist om ons team bij DataScouts, een DataTechnology bedrijf gevestigd in Gent, te versterken. Als Marketing en Communicatie Specialist speel je een cruciale rol in het ontwikkelen en uitvoeren van marketinginitiatieven om onze...

  • Senior SEO Specialist

    Il y a 5 mois

    Gent, Belgique iO Temps plein

    Ben jij een gedreven SEO specialist met expertise in zowel technische als contentgerichte optimalisatie? Tover jij straks SEO-strategieën uit je mouw om de online prestatie van onze klanten te optimaliseren? Zeg jij twee keer ja? We leren je graag kennen voor de rol van SEO specialist. Je richt je zowel op **technische **als gerelateerde** content...

  • Marketing Specialist

    Il y a 6 mois

    Gent, Belgique Triangle Factory Temps plein

    This role offers the flexibility of remote work and requires close collaboration with various teams within the company to create engaging video content. We need a proactive leader who can manage initiatives and also execute them effectively. **Key Responsibilities**: - **Develop and Implement Marketing Strategies**: Create comprehensive marketing plans...

  • Marketing Analytics Specialist

    Il y a 6 mois

    Gent, Belgique Springbok Agency Temps plein

    **Marketing Analytics Specialist**: **Your job in a nutshell** Hey there! Join Springbok as a marketing** analytics specialist **and become the go-to person for everything related to data, tracking, reporting and analytics. Your gig? Tackling projects for big-name clients and teaming up with different client squads. You serve as both an internal and...

  • Field Marketing Specialist

    Il y a 5 mois

    Gent, Belgique EMAsphere Temps plein

    **About EMAsphere** EMAsphere is a fast-growing company with offices in Louvain-la-Neuve, Ghent and Paris. EMAsphere is the reporting platform for financial experts who want to save time. Our mission? Provide CFOs with up-to-date reporting at their fingertips so that they finally trust in their data and focus on analysing the performance of their...

  • Marketing Specialist

    il y a 4 semaines

    Gent, Belgique Dropsolid Temps plein

    Dropsolid ontwerpt, bouwt, host, vernieuwt en realiseert krachtige websites mét resultaat. Alles gebundeld in een digitaal ecosysteem met aan de basis een CMS (Drupal), marketing automation (Mautic), personalisatie (Apache Unomi) en zelfs AI. Traditionele systemen maken bij ons plaats voor innovatieve Digital Experience Platforms. Vertrekkende vanuit een...

  • Office & Marketing Operations Intern

    Il y a 5 mois

    Gent, Belgique Human8 Temps plein

    YOUR ROLE - **What is it about**: - As an Office & Marketing Operations Intern in our Ghent office you will be supporting various teams and we invite you to participate in our projects and ambitions. As a member of our team, we expect you to be creative and take ownership of your responsibilities. We will offer you the opportunity to learn in an innovative...

  • Marketing and Events Specialist

    Il y a 5 mois

    Gent, Belgique Lightspeed Temps plein

    Events Marketing Specialist, EMEA (Fixed term one year contract with possibility of extension) Location: Ghent **Job Description**: Lightspeed seeks a proactive Events Marketing Specialist to bolster our EMEA Marketing team. In this pivotal role, you’ll spearhead our events marketing strategy for hospitality and retail, working closely with the...

  • Allround Marketing Specialist

    il y a 4 jours

    Gent, Belgique HeadCount Temps plein

    Als Allround Marketing Specialist vervul je een cruciale rol binnen het marketingteam van Christeyns HQ in Gent. De chemiegroep Christeyns, met hoofdvestiging in Gent, is een hygiëne-expert die een snelle groei kent in het B2B-segment. In meer dan 75 jaar is het bedrijf van een lokaal familiebedrijf uitgegroeid tot een gerenommeerde wereldspeler op de...

  • Marketing and Events Specialist

    Il y a 5 mois

    Gent, Belgique Lightspeed Commerce Temps plein

    **Events Marketing Specialist, EMEA (Fixed term one year contract with possibility of extension)** Location: Ghent **Job Description**: Lightspeed seeks a proactive Events Marketing Specialist to bolster our EMEA Marketing team. In this pivotal role, you'll spearhead our events marketing strategy for hospitality and retail, working closely with the...

  • Marketing Medewerker

    Il y a 7 mois

    Gent, Belgique Go4Jobs Temps plein

    **Wat wij van jou verwachten**: **Jouw taken**: Als marketing medewerker: - train je de event marketeers - optimaliseer je de marketingflow - stimuleer je A/B testen - word je de interne specialist in Salesforce Marketing Cloud **Vaardigheden**: Het profiel van onze ideale marketing medewerker: - Je bent analytisch aangelegd - Sterke interesse voor nieuwe...

  • Marketing Specialist

    Il y a 5 mois

    Gent, Belgique Creative Therapy Temps plein

    Creative Therapy ondersteunt kinesisten tijdens revalidatie therapie. Dit doen we door de ontwikkeling van motiverende tools die de vooruitgang van patiënten kunnen volgen. - Gent - Werkplek: flexibel - Ervaringsniveau: medior Creative Therapy is een dynamische en snelgroeiende start-up, opgericht als een spin-off van de Universiteit Gent. We zijn...

  • Digital Marketing

    Il y a 5 mois

    Gent, Belgique SAM Recruitment Temps plein

    Wat ga je doen? Als digital marketing specialist ga ben jij verantwoordelijk voor het optimaliseren en het uitwerken van een strategie voor digitale marketingcampagnes. Je werkt samen met een team van specialisten en beheert het online marketingbudget en zit dit zo efficiënt mogelijk in. Wat hebben wij te bieden? Zeer aantrekkelijk loon Veel autonomie en...