Marketing Operations Specialist
il y a 2 jours
OTA Insight is a Revenue Management Intelligence Provider for the hospitality business (our clients are individual hotels and major chains like Hilton, Accor,). OTA Insight is an online dashboard solution (SaaS) providing rate intelligence for hotels to increase their revenue by optimising price decisions. We combine cutting edge technology and data analytics to provide smarter business intelligence to maximise occupancy and revenue.
Today OTA Insight is present in more than 185 countries around the world and has more than 55,000 partners.
We are expanding rapidly and are looking for a full-time **Marketing Operations Specialist **in Ghent.
Your primary responsibility will be to drive growth through making operational efficiencies and optimising our lead management process hands-on. Reporting to the Marketing Operations Manager, the Marketing Operations Specialist will also be responsible for managing the day-to-day details in marketing operations.
In this position you will closely collaborate with Marketing, Sales Operations, Sales, Enablement and other cross-functional stakeholders (i.e. Data analytics - Sales Systems) to execute operational projects to increase marketing productivity and reduce the cost of sale.
**What you will do**:
- Manage the day-to-day details in marketing operations
- Enable the marketing team to produce successful campaigns by executing the operational processes required
- Manage the marketing database, supporting the Marketing Team in their efforts to segment audiences and target relevant recipients. Ensure data quality and hygiene at every stage
- Manage communications to the marketing and sales teams to optimise engagement and drive thorough lead follow up
- Create Salesforce campaigns and ensure consistency in naming conventions and usage in order to report on campaign performance
- Supporting the implementation of new MarTech platforms and executing system integrations of the existing tech stack
- Maintain existing marketing and lead management processes, ensure these processes are built for scale, identify any potential gaps and improve
- Document marketing processes for guidance and future reference
- Ensure alignment between sales and marketing across the outreach platform Groove
- Monitor campaigns to optimise performance based on best practice. Provide recommendations to enhance future marketing campaigns
- Assist with monthly/quarterly marketing reporting, tracking performance and measuring marketing success
- Be hands on involved with migrating to a new CMS, Marketing Automation platform
- A minimum of a Bachelor's degree or equivalent experience
- A minimum 3 years of experience in marketing
- Experience with Hubspot/Marketo and Salesforce is a plus
- Very organised, able to start a project and complete it successfully
- Exceptional attention to detail
- Great time management and communication skills
- Ability to collaborate with colleagues, work independently when appropriate
- Must be able to perform successfully in a fast-paced, intellectually intense, service-oriented environment and to interpret rules and guidelines flexibly to enhance the business and in keeping with OTA Insight's values and culture
- Previous experience working in a high growth Tech/SaaS environment is a plus
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