Senior Technical Marketeer
il y a 1 semaine
YOUR FUTURE JOB
As a Senior Technical Marketeer at Melexis, you will play a vital role in driving the company's growth through the development of relevant technical and customer content marketing activities, maintaining and updating our marketing strategies. You will be responsible for creating and managing accurate online and offline collateral materials in collaboration with our Business Unit. Your expertise will extend to advising product marketing managers on effective strategies to promote products in their respective markets and driving implementation needs alongside other colleagues in the Brand & Communications team. You will act as a brand ambassador for Melexis products, creating initial content for new products to ensure each product receives the necessary attention.
More specifically, you will
- Act as the focal point for different stakeholders in the Business Unit to optimize their advertising efforts through marketing communication initiatives. Staying up-to-date of internal and external developments in different market segments.
- Identify gaps in the current product/customer communication offerings and develop a plan to bridge these gaps.
- Develop tactics to influence the decision-making process at the customer's end, generating more interest and sales leads in both the Adjacent and Automotive fields.
- In collaboration with the Global Technical Marketeer, you will strengthen global marketing communication efforts at the distributor level by creating tailored communication materials.
- Monitor and report on competitor marketing initiatives to stay ahead in the market.
- Provide regular reports on the progress and impact of customer communication improvements.
YOUR PROFILE
- Bachelor's or Master’s Degree in Marketing, Engineering, or equivalent
- A minimum of five years of relevant experience in comparable or related positions. Experience in the automotive industry is advantageous.
- Excellent project management skills to efficiently handle marketing initiatives.
- Proficient understanding of Melexis products and customer information needs.
- Proficiency in CRM systems (preferably Sitecore) /SalesForce to manage customer data effectively.
- A continuous improvement mindset to drive ongoing enhancements in marketing efforts.
- Able to operate effectively in a fast-paced, cross-functional environment, while maintaining a customer-centric focus.
- Skilled in managing sensitive data and information, ensuring accuracy, precision, and organization.
- Solid understanding and hands-on experience in B2B Marketing, preferably within the microelectronics sector.
- A curious and innovative individual who is eager to learn and can translate technical information for different target groups.
WE OFFER
- Be part of a dynamic high-tech international environment, collaborating with teams across different regions and cultures.
- The opportunity to take ownership of your professional passion, driving impactful product communications.
- A challenging position where you can directly contribute to modernizing our marketing approach and establishing our team as trusted advisors.
- A chance to expand your technical knowledge and marketing expertise, working alongside experienced professionals and contributing to innovative projects.
**Diversity & Inclusion**
Melexis is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that diversity and inclusion is a driving force in the success of our company.
**About Melexis**
Melexis is a world leader in automotive sensors. Today, on average, every new car produced worldwide contains 18 Melexis chips. Melexis uses this expertise to serve other markets as well: alternative mobility, smart appliances, smart buildings, robotics, energy management and digital health.
Melexis is headquartered in Belgium and employs over 2000 people in 18 locations worldwide. The company is publicly traded on Euronext Brussels (MELE).
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