Business Developer for Cycling Tech Start-up

Il y a 3 mois


Gent, Belgique Universiteit Gent Temps plein

**Solliciteren tot 04-09-2024 23:59 (Brussels time)**
- **Faculteit Geneeskunde en Gezondheidswetenschappen**:

- **Vakgroep: GE30 - Bewegings
- en Sportwetenschappen**

*** Tewerkstellingspercentage:100%**
**Aantal posities: 1**
**Type tewerkstelling**:Contract van bepaalde tijd**
**Duur van de opdracht**:18 m**
**Geboden barema**:WM1 tot WM4 (masterdiploma)**
**Diplomavoorwaarde**:Master**

**ABOUT GHENT UNIVERSITY**

Ghent University is a world of its own. Employing more than 15,000 people, it is actively involved in education and research, management and administration, as well as technical and social service provision on a daily basis. It is one of the largest, most exciting employers in the area and offers great career opportunities. With its 11 faculties and more than 80 departments offering state-of-the-art study programmes grounded in research in a wide range of academic fields, Ghent University is a logical choice for its staff and students.

**YOUR TASKS**

**Assignment**

This vacancy concerns a position as a temporary Business Developer for a cycling innovation project.

Taking up this position, which is funded by the Industrial Research Fund, leads to an appointment at the Department of Movement and Sports Sciences for a duration of 20 months and implies the privilege of devoting oneself almost exclusively to evaluating the feasibility of creating a spin-off during this period.

The job fits into the ambitions of the Valorisation Centre for Technological Optimization, Research and Innovation in Sports (Victoris) at Ghent University, to create and bring to market science-based sports technologies. The project is based on previous research from the Exercise Physiology and Sports Nutrition research group at the Department of Movement and Sports Sciences (Prof. Jan Boone and colleagues), in collaboration with the sports data science group of Prof. Steven Verstockt at the Internet Technology and Data Science Lab (IDLab-UGent-imec).

**Academic background and aim**

An algorithm/tool that allows real-time quantification of the energetic balance of the individual cyclist during exercise has been developed. This model is based on the Critical Power concept. Basic information can be found here. The team working on this project will be further developing this model and related product not only in a lab-based but also in a field-based context (taking contextual factors as ride in group vs. single ride, weather conditions, etc. into account). Therefore, a sensor logging set-up is being created. In addition, a linked pacing plan modality will be made and implemented.

The goal is to develop a product roadmap and a mature go-to-market strategy for the valorization of the model, based on the initial go-to-market options as they have been explored during previous projects, with a spin-off as the primary option. Consequently, your primary focus will be on translating the sports scientific and technological advancements into marketable products and services, ensuring the commercial viability and sustainability of the (still to be created) spin-off.

**What will you do**- You will be working in a team of exercise physiologists, sports data scientists and cycling enthusiasts and will be leading the product and business strategy for the spin-off.-
- Conduct thorough market research to identify potential opportunities and trends in the cycling industry.-
- Analyze competitor landscapes, assess market positioning, define and execute the company strategy towards the successful development and commercialization for the model / technology.-
- Leverage your broad network in sports, technology and innovation in general and cycling in particular to translate the prototypes and customers’ needs into product specifications that drive the development roadmap. Identify new business opportunities and develop strategic partnerships if required.-
- Work in close co-operation with the technical team to build and execute the product development roadmap by e.g. defining the business model and the go-to-market strategy and ensuring alignment of short-term and long-term objectives.-
- Align the suggested roadmap with the key researchers and the Victoris’ leading Business Developer (Kristof De Mey).-
- Close deals with the first paying customers and/or partners.-
- Identify and attract key resources to build a high-performing and ambitious team and ensure the full engagement of the team for company success.-
- Prepare for setting up the company’s legal structure, founder agreements, financial plan, etc.-
- Assembling an advisory board with the key opinion leaders in the fields relevant for the business.-
- Attend and present at relevant events and coordinate the broader communication actions regarding the project.-
- Develop an exciting yet realistic business plan, set-up agreements with co-founders and raise the necessary funds.-
- Build trust relations with customers, key partners and stakeholders and act as a liaison between



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