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Social Media Manager
il y a 1 mois
ICF is a global management consulting services company with over 7,000 full
- and part-time employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future.
Our aim is to ensure efficient and effective communication of the European Commission on social media, by developing impactful content, engaging with our audience, creating meaningful conversations, monitoring and evaluating the success of social media actions and listening and reporting on what people are saying online.
Social media actions are one of the most cost-effective tools to communicate about the European Commission’s priorities. Our communication actions feature prominently topics such as Green, Digital or Recovery.
Responsibilities of the Social Media Manager:
- Deliver weekly social media post proposals: The posts should be based on the EIT’s content calendar and news from the EIT Knowledge and Innovation Communities. The content promotes the EIT in an innovative and creative way. Proposals should be delivered and adapted to each social media channels (Twitter, LinkedIn, Instagram, Facebook, Instagram & Facebook stories). Post proposal should include attractive and engaging visuals (videos, pictures, animations, etc.) drawing on existing EIT communications assets whilst producing and ‘re-packaging’ content.
- Develop and execute creative concepts to engage with followers on a monthly basis (for example, polls, takeovers, live interviews, etc.).
- Strengthen EIT social media coverage during events and other speaking engagements by regular live posting/tweeting throughout. Optimise promotion of events by providing images and post proposals before and during events and speaking engagements for EIT corporate accounts and EIT staff members.
- Monitor the social media trends and conversations on key EIT topics such as education, innovation, entrepreneurship and the challenges the EIT tackles. Create social media posts that respond to these conversations, keeping in mind EIT key messages.
- Interact with EIT followers by responding to direct messages and responding to posts where the EIT is mentioned.
- Provide regular ongoing social media monitoring (min. twice a day) and alert system in case of negative EIT posts/ tweets
- Send out a weekly social media flash report: based on a commonly agreed template (to be agreed upon within 1 week after signing the contract) and following the agreed quantitative and qualitative indicators.
- Monthly and annual social media report: Provide a monthly and annual social media report based on a commonly agreed template (to be agreed upon within 1 week after signing the contract). The monthly report should be delivered to the EIT at the beginning of week 2 of the next month.
Other skills needed:
- Proven record of at least three years of dedicated / specialised experience in the successful management of social media platforms. Together with the profile, the contractor should provide a portfolio of the social media work, showing a wide variety of social media work done (e.g. different channels, different forms of follower interactions)
- Good knowledge of Canva and/or Adobe Creative Suite
- C1 level English
- and policymakers
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Working at ICF
Belgium Client Office (BE88)
