Social Media Expert
il y a 7 jours
ICF Next is one of the leading integrated communication agencies in Europe, specializing in large-scale events and campaigns across the European Union. We are looking for a creative and dynamic team player to fill the position of Social Media Expert for one of our clients.
**Job Description**:
The services involve:
- Interacts with users of social media platforms to respond to their questions and suggestions in line with corporate objectives and priorities
- Creates daily content -involving multiple departments -and builds and maintains a distribution network on various social media sites.
- Ensures continuous participation in online conversations and acts as a mediator. - Identifies threats and opportunities in user-generated content surrounding the contracting authority’s brand and reports back to internal stakeholders.
- Closely collaborate with internal teams (web, audiovisual) to design and implement social media measurement strategies across social media platforms.
- Establish short-term and long-term KPIs for social media advertising (both paid and organic), and develop campaign reporting schedules.
- Setup, implement and optimise social media advertising campaigns
- Gather, analyse, and interpret social data, using the analytics tools providing (with a focus on uncovering actionable insights that will optimise the social media strategy.
- Provide both regular and ad hoc reporting, analysis, and insights around social behavior, social advertising opportunities, and social campaign performance.
- Regularly monitor social media performance.
- Analyse key trends in relevant content and activity.
- Evaluate the impact of social media initiatives.
- Evaluate the outcome of social media testing
Other skills needed:
- 5 years of experience
- Ability to autonomously research content, excellent writing skills and have the ability to translate difficult policy language into understandable content
- Creativity, supported by evidence of original
- 30strategies/content developed
- Ability to identify risks and opportunities in user-generated content
- Experience with social analytics tools and/or reporting
- Experience with Facebook business manager or similar social media advertising tools
- Ability to interpret multiple data sources to find and tell the story behind the numbers
- Knowledge of search engine optimisation
- Ability to communicate results to stakeholders
- English: Understanding (C1), Speaking (C1), Writing (C1)
indeed #LI-CC1
Working at ICF
Belgium Client Office (BE88)
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