Global Marketing Manager Proton Therapy
il y a 9 heures
**Who are we?**
IBA is a listed company, headquartered in Belgium, and employs 1500 people across the globe mobilizing their skills and passion to Protect, Enhance and Save lives
Innovating for life since more than 30 years, IBA has opened new ways to diagnose and fight cancer and become the worldwide technology leader in the field of Proton Therapy, which is today the most advanced technologies treatment against cancer. Our core particle accelerators knowledge is unparalleled, with 100,000 patients treated on our proton therapy solutions and over 550 accelerators in operation globally.
**One Mission, 4 business lines**
IBA ‘s world class expertise lies in the development of:
next generation Proton Therapy technologies
Radiopharmaceuticals providing oncology care providers with premium quality services and equipment
Dosimetry advanced solutions for Quality Assurance of medical equipment and increased patient safety
particle accelerators for the Industrial and medical world.
Our 4 business lines are employing more than 1,500 passionate professionals worldwide dedicated to our Mission: Protect, Enhance and Save lives.
**Sustainability commitment**
As a company, we are focused on striking the right balance between our stakeholders: increasing our market share and the return for our shareholders, improving the quality of life of our customers, patients and employees, and contributing to the well-being of our society, while also maintaining and restoring our planet’s health.
“Since 2021, IBA is recognized as a certified B Corporation (or B Corp). B Corps are companies that promote ‘business as a force for good’, balancing profit and purpose. They meet the highest standards of social and environmental performance, public transparency, and legal accountability.”
Check out our webpage sustainability to find out more
**Join us**
At IBA we dare to develop innovative solutions pushing back the limits of technology. We achieved worldwide recognition in our field by supplying the world's top oncologists with the most precise, cancer-defeating, technologies.
If you are passionate, cause-driven, you can make this quest yours by joining our dedicated colleagues and give your career a new meaning.
**Mission**
You report directly to the Global Marketing Director Proton Therapy and join the Global Marketing Team composed of 3 other Global Marketing Managers and 3 Regional Marketing Managers.
As a Marketing Manager, you will be actively involved in the definition and the execution of the marketing plan for our Proteus product line. This means that, together with a small team of experts (marketing, sales, product management, clinical solutions), you will work on several major axes in order to:
- Promote IBA Proton Therapy Products (Proteus product line)
- Develop IBA’s Unique Value Proposition and key differentiating messages in the competitive landscape
- Collect clinically inspired, data driven proofs to substantiate our claims
- Deliver impactful sales support tools to illustrate our claims and the associated proofs
- Leverage digital and in-person global and regional events to demonstrate IBA’s market and thought leadership
- Collect market insights from customers and prospects to feed into our roadmap iteration process
**Your main tasks**:
- You develop IBA’s Unique Value Proposition and key differentiating messages in the competitive landscape
- You tailor our messages to all stakeholders: clinical, technical and economic buying influencers
- You liaise with Product Management, Clinical Solutions and the Commercial Team to develop and collect clinically inspired, data driven proofs to substantiate our claims and rebut competitive ones
- You deliver impactful sales support tools to illustrate our claims and the associated proofs
- You liaise with Product Management and clinical solutions to promote new developments and to provide commercial input into the roadmap
- You analyze market and business trends and make strategic recommendations; aware of our competitive market
- You drive and leverage marketing activities (digital campaigns, tradeshows, website, internal/external communication materials,) to claim market and thought leadership
- You ensure training and alignment of the global Commercial Team
- You promote Excellence in marketing deliverables for inside and outside stakeholders
- You ensure and enhance a consistent branding compliant with corporate/other standards
- You manage relationships with suppliers / industry
- You report and counsel (advice & decisions in daily business)
**You have**:
- a Master Degree or equivalent by experience in product management or marketing
- 5 to 10 years’ experience in a medical devices industry
- a strong affinity for advanced technology, knowledge in the imaging or radiotherapy industry is an asset
- a relevant experience in an international environment
- excellent oral and written presentation and communication skills in English
**You are
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