CRM Project Manager

il y a 4 jours


Vorst, Belgique Veepee Temps plein

The CRM Project Manager is responsible for the implementation of the strategic CRM projects in order to accelerate the positive dynamic of all our segments.

The CRM Project Manager team covers the following main strategic pillars
**recruitment and activation**,
**reactivation **of our non buying and sleeping segments,
** traffic & repeat**,
** loyalty & anti-churn** of our top segments. The scope will be focusing on one of those four dedicated pillar, by integrating relevant triggers and deploying new mechanics to develop our member base.

**Delegation: actions managed by the CRM Project Manager in complete autonomy and responsibility**
- Operational management of the pillar strategy for the group to ensure the reach of our business goals
- Follow-up of the performances and dashboards definition

**The job**:

- ** Activity 1: Participate in the strategy definition to reach our CRM objectives**
- **
Activity 2: Define and execute Veepee CRM strategy with the support of internal teams and products (tech, agency, data)**:

- Test new channels and mechanics to reach CRM objectives
- Lead and execute the improvement of the performance of daily member interactions
- Deploy CRM mechanic and cycles to qualify the database to increase health of our database
- **
Activity 3: Follow-up the performance and the profitability of the campaigns deployed**:

- Monitor of the CRM actions and cycles deployed by the Project management team to animate the member lifecycle (marketing pressure management, reach optimization, CRM cycles)
- Building of actionable report at a Group level to share performance and deploy quick-wins
- Identify business opportunities regarding the result, raise alerts and propose optimizations
- **
Activity 4: Be the main entry point to all the Marketing local market teams**:

- Animate the operational meetings with product and local Marketing teams
- Consolidate the group performance and ensure every market has the good level of information
- Deploy transversal projects at a group level and harmonize CRM programs
- **
Internal / external relationships**:

- External: providers, editors, brands
- Internal: data, tech, créa, UX, insight, équipes CRM Nord / Sud

**Your profile**:

- Master degree in Marketing or business school (bac +5)
- Similar role with at least 5 years in digital marketing and/or CRM (if possible in e-com)
- Business oriented
- Team spirit and collaboration
- Problem solver Analytics skills
- Rigor and accuracy
- Autonomy and organization
- Leadership skills
- Good knowledge of technical tools and CRM KPIs
- English : fluent

**About Veepee**
- Over the years, the Vente-Privee Group has expanded its presence in Europe through the strategic acquisition of a number of profitable market-leading players unified under one single name: Veepee.

Today, the company exists in 12 countries and counts a wide range of cutting-edge expertise within its team. Every day, our 6,000 employees collaborate and use new technologies to fuel strategies, offering our customers the best possible experience. Teamwork, innovation and creativity are at the heart of every project, new ideas are welcome and achievements are celebrated.

Do you feel like joining an international and dynamic team? Are you this bright spark we are looking for? Then we would love to get to know you Send us your CV and a cover letter - we will get back to you as soon as possible. We are looking forward to hearing from you


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