Marketing Campaign Specialist

il y a 3 jours


SintAgathaBerchem, Belgique Veolia Belux Temps plein

**Beschrijving van het bedrijf**:
**Over Veolia Belux**
Veolia Belux, een dochteronderneming van de Veolia Groep, biedt haar publieke en privé-klanten een compleet gamma milieuoplossingen op het gebied van water, afval en energie. Veolia Belux helpt haar klanten om hun milieu-impact te verminderen en zo in te spelen op de klimaat noodsituatie. Veolia Belux is aanwezig in heel België, stelt 4.200 mensen tewerk en heeft een omzet van 800 miljoen euro.

**Functieomschrijving**:
**Jouw verantwoordelijkheden**
- Meten en rapporteren van prestaties van marketing campagnes, en beoordelen aan de hand van doelstellingen (ROI en KPI's)
- Identificeren van trends en inzichten om bestaande campagnes en prestaties te optimaliseren
- Brainstormen over nieuwe en creatieve groeistrategieën
- Experimenten en conversietesten plannen, uitvoeren en meten.
- Samenwerken met interne teams (content management) om landingspagina's en whitepapers te creëren en de gebruikerservaring te optimaliseren
- Samenwerken met het Digital Transformatie Team om geautomatiseerde campagnes te creëren en te optimaliseren. Implementeren van innovatieve technologische oplossingen en optimaliseren van onze business impact
- Samenwerken met het Marketing Team en Sales Performance Management om UX/CX te maximaliseren en customer journey's te definiëren
- Samenwerken met het Marketing Team om klant evenementen te organiseren voor klanten en andere organisaties.
- Gebruik maken van een sterk analytisch vermogen om de end-to-end klantervaring te evalueren over meerdere kanalen en klantcontactpunten
- Conversiepunten bepalen en funnels voor gebruikers optimaliseren
- Samenwerken met agentschappen en andere partners
- Opkomende technologieën evalueren.

**Functie-eisen**:
**Jouw profiel**
- Je behaalde een Bachelor of Master diploma in marketing of een aanverwant vakgebied
- Je hebt 5-7 jaar relevante werkervaring, alsook ervaring in digitale marketing.
- Je bent zeer creatief in het identificeren van doelgroepen en het bedenken van digitale campagnes die engageren, informeren en motiveren.
- Je hebt ervaring met het optimaliseren van landingspagina's en user funnels.
- Ervaring met Hotjar, Facebook Business & Ads Manager, Facebook Pixel, Google Tag Manager en Google Analytics en Google Data Studio is belangrijk.
- Je bezit sterke analytische vaardigheden en kan data-gedreven denken.
- Je bent Up-to-date met de laatste trends en best practices in online marketing en het meten van resultaten.
- Je bent tweetalig Frans - Nederlands en je kan ook behoorlijk Engels,

**Aanvullende informatie**:
**Ons voorstel**

Wij bieden een uitdagende en afwisselende job in een dynamische & vlotte werksfeer waarbij je kan rekenen op een degelijke interne opleiding binnen een internationale groep die volop in ontwikkeling is. Wij voorzien een aantrekkelijk verloningspakket met extralegale voordelen, inclusief een bedrijfswagen.



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