Marketing Specialist
il y a 3 jours
As the innovation companion for the technological industry, Sirris is the trusted reference for technology adoption in Belgium. We help companies to realise their innovation ambitions with hands-on support. At the heart of our services stand over 150 multi-disciplinary experts and a broad set of industrial labs spread over 8 Belgian sites, backed by the country’s most extensive innovation network. They ensure about 1,300 organisations a year reap the benefits of technological innovation.
**In search of a Marketing Specialist**:
Would you like to play an important part in matching our expertise to the needs of the technology industry so that companies can get just the support they need at the right time? If so, this might be the job for you.
- You are responsible for developing, executing and following up effective marketing strategies and campaigns, both online and offline (website, mailings, social media or digital campaigns and events).
You work together with our business units and sales department in developing, implementing and following up strategic marketing initiatives.
- You set up lead-generation campaigns in line with the corporate communication plan and ensure their implementation and follow-up in order to grow our database of customers, members and contacts.
- You monitor the marketing campaigns and analyze the data to evaluate the effectiveness of each campaign and make adjustments to increase the marketing impact.
- You develop and communicate marketing plans, campaign results and project recommendations to the management team.
- You develop and create creative marketing material, monitor its quality and ensure that it complies with brand guidelines.
- You conduct market research and analyze trends to identify new marketing opportunities.
- You write, check and edit the creative and technical content for various media.
- You work with external agencies and suppliers to execute marketing programs.
**What do you expect from you?**:
- You have obtained at least a bachelor's degree (preferably in marketing or communication) and you have at least 3 years of experience as a (digital) marketer.
- You have knowledge and experience in the fields of digital marketing, B2B communication and marketing and are familiar with modern go-to-market approaches.
- You have an affinity with the technology sector that helps you develop an understanding of the industrial target market, offerings, business contacts and the market strategies that can be used to attract B2B customers.
- You are authentic, you know how to tackle things, you set things in motion and you have the desire and drive to get results and make an impact.
- You are solution-oriented and have a talent for organization and project management.
- You are a team player who works constructively with colleagues from different teams.
- You have good digital skills, including experience in the use of a CRM tool.
- You have the analytical insight needed to get a good understanding of the customer’s needs.
- You communicate with persuasiveness to ensure that projects run smoothly.
- You are fluent in Dutch and French, both orally and in writing - or you have a good understanding of the other national language - and in English.
**What do we offer you?**:
At Sirris you actively participate in leading projects with Belgian companies. This varied and challenging job gives you scope for initiative, independent working and responsibility. You will be working in a friendly team of colleagues. Flexible work, personal development and an environment in which collaboration is central: that's what Sirris stands for. We offer an attractive salary package that is completely in line with your job and experience.
For more information about this position, please contact Franne Godderis.
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