Brand Manager Ibd

il y a 3 semaines

Wavre, Belgique AbbVie Temps plein

**Company Description**
**Job Description** Job purpose & objectives**:

- Be the owner of your brand / indication, acting as an entrepreneur in managing it and continuously seek for innovative approaches to meet the brand KPIs
- Define the Brand Strategy, develop cross-functional tactical plans to address the needs of all stakeholders always keeping the patient in mind
- Enrich the patient experience in collaboration with the Brand Team and the infield Team and execute the related omnichannel marketing actions.
- Continuously gather insights about brand / indications & competitive landscape across all stakeholder groups

**Key interfaces**:
Internal
- Brand Team members & leader/BUM
- InField Team members & leader
- Medical team
- Customer Excellence team
- Patient Experience Manager & Lead
- Market Access team
- External Affairs team
- Strategic project lead
- Global IBD team

External
- Healthcare professionals, External experts
- Professional associations and scientific societies
- Agencies and external vendors (digital, marketing, media, etc.)
- Other external stakeholders as appropriate (incl patient associations, key hospital deciders, etc.)

**Tasks and responsibilities**:
Patient Journey
- Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

Strategic Planning
- Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, propose strong operational (marketing mix action plan ) & 1-year tactical brand plan and collect inputs from cross-functional colleagues
- Ensure that Brand Story is defined in an accurate manner and with a patient -centric focus
- Diagnose and analyse brand, competitors, market; this includes the understanding of Patient and customers’ needs, Standards of Care, the identification of key environment trends and demand driver in the market
- Identify where no traditional partners can help meet Strategic objectives and where digital solutions can help gather patient insights
- Lead synthesis of insights from cross-functional teams to develop the Brand Plan Insights Chapter
- Monitor competitors activity and key data to adjust strategic planning and tactical plan

Implementation
- Translate Brand Plan into a Tactical Plan - identifying and defining concrete projects to implement our Brand strategy In Field
- Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives and multichannel opportunities, in line with AbbVie’s Advanced Customer Experience model.
- Design and implementation of all Marketing activities including Innovative Marketing tactics, Traditional and non-traditional partnerships (where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations).
- Interactive and customised content for CLM, managing the CLM process and overseeing implementation of CLM activities.
- Ensure all in-field materials are aligned to Strategic imperatives.

Finance Forecasting and monitoring
- Expenses forecasting and tracking
- Co-lead the Forecasting as brand owner
- Budget planning, sales & expenses analysis, tracking and ROI measurement ( pre & post ) for Marketing team activities

Compliance
- Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols

**Qualifications**
Required skills and competencies
- Agile/ Capable to manage several projects in parallel and prioritize effectively
- Strong patient and customer focus, responding proactively to change in environment and customer needs
- Strong understanding of all customer and stakeholder types and effectively tailors messages to target audience
- Strong indirect leadership skills and building effective working relationships with a broad range of cross-functional brand team members and stakeholders
- Vision and strategic thinking
- Project management; initiatives-driven
- Accountability
- Tactical planning skills
- Critical thinking, challenge status quo
- Digital savviness & thinking
- Innovation/ lateral thinking
- Effective communication and influence
- Confident and fluent presentation
- Manages budget, forecasting and KPI tracking, leveraging strong analytical skills

Knowledge
- Understands the market, the patient journey, the full range of customer and stakeholder needs, as well as issues related to the therapy area
- Cross-functional roles understanding ( market access, medical, sales,)
- The healthcare environment and evolving landscape
- The Brand Story principle
- Channel mix techniques and ROI measurement techniques
- Financial processes & business acumen
- Competition, customer base, reimbursement and market access processes/iss

  • Sales & Brand Manager | Vlaanderen-Nederland |kantoor in Waver

    il y a 2 semaines

    Wavre, Belgique Adecco Belgium Temps plein

    FunctieomschrijvingWaan je in de wereld van fietspassie!Ben jij een enthousiaste fietsliefhebber met een drive voor sales en brand management? Dan zoeken wij jou! Onze klant, dé specialist in hoogwaardige accessoires voor fietswinkels, opent de deuren voor een Sales & Brand Manager die de liefde voor fietsen deelt.Jouw Uitdagende Rol:Sales...

  • Business Intelligence Manager

    il y a 5 jours

    Wavre, Belgique ABBVIE Temps plein

    **AbbVie** AbbVie is one of the world's largest pharmaceutical companies. It specializes in innovative treatments in five key therapeutic areas. Immunology, oncology, neuroscience, virology, and eyecare. Thanks to the integration of Allergan, AbbVie is also active in aesthetic medicine. AbbVie is characterized by one ambition: to develop treatments that...

  • Senior Manager Supranationals, Global Health

    il y a 4 semaines

    Wavre, Belgique GSK Temps plein

    **Site Name**: Belgium-Wavre **Posted Date**: Jan 25 2023 Are you energized by the impact we make to ensure access to our vaccines in low and low middle-income countries? Are you motivated to contribute to the execution of our Global Health access strategy, coordinating within GSK and working with external stakeholders? If so, this opportunity could be the...

  • Real-world Evidence and Publication Manager

    il y a 4 semaines

    Wavre, Belgique AbbVie Temps plein

    **Company Description** **Job Description** Job purpose and objectives**: You will be responsible for driving and executing our evidence generation plans within assigned therapeutic area - and for keeping oversight of evidence generation activities and publications across these therapeutic domains. You will have the opportunity to contribute to impacting and...

  • Field Expert

    il y a 3 semaines

    Wavre, Belgique Unique Mt Saint Guibert Temps plein

    Notre client est une PME située au coeur du Brabant Wallon et spécialisée dans la distribution-importattion d' accessoires de sport, outdoor ( randonnée), pièces de  vélos,... pour le marché Benelux et la France. Description de la fonction RESPONSABILITES :ASSISTANT SALES :Gestion d’un portefeuille existant de clients et contact quotidien avec les...

  • Field Expert

    il y a 3 semaines

    Wavre, Belgique Unique Temps plein

    Description: RESPONSABILITES :ASSISTANT SALES :Gestion d’un portefeuille existant de clients et contact quotidien avec les agents commerciaux :-Vous entretenez régulièrement des contacts avec les clients par téléphone, par e-mail ou par d'autres moyens de communication. Vous communiquez clairement sur les prix, les remises et les offres...

  • Vaccines Molecule Stewards Head

    il y a 7 jours

    Wavre, Belgique GSK Temps plein

    **Site Name**: Belgium-Wavre **Posted Date**: Apr 12 2024 **Department Mission Description**: The Global Manufacturing Science and Technology (MSAT) organization is a network-focused function which provides strategic direction and technical and operational support to ensure that GSK Global Supply Chain network, site goals and objectives are achieved,...

  • Internship - Customer Marketing, Belgium

    il y a 4 semaines

    Wavre, Belgique Haleon Temps plein

    **Job Description**: **Site Name**: Belgium-Wavre **Posted Date**: Mar 24 2023 **Internship - Customer Marketing, **Belgium** Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading...

  • Digital Lead Benelux

    il y a 1 semaine

    Wavre, Belgique Haleon Temps plein

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped - by all who join us. Together, we’re improving everyday health for billions - of people. By growing and innovating our global portfolio of category- leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, - Otrivin, and Centrum - through a unique combination of...

  • OTC Analyst

    il y a 6 jours

    Wavre, Belgique ABBVIE Temps plein

    Job purpose & objectives: Respond to customer needs and achieve affiliate’s financial objectives through effective management and continuous review of Customer Services matters with BPO and customers. Key interfaces Internal - Controller / Associate Controller / Demand & Supply Managers / OTC Assistant - Finance Director - FP&A Manager - QA/Regulatory...

  • Senior Manager, Global Medical Affairs

    il y a 1 semaine

    Wavre, Belgique GSK Temps plein

    **Site Name**: Belgium-Wavre **Posted Date**: Feb 17 2023 Healthcare professionals, payers, and patients need to be heard and understood, with access to high quality, relevant, timely and fair-balanced medical and health economic information to ensure that informed decisions are made to drive the best possible patient care. Medical Affairs ensures that the...

  • Junior Medical Information Officer New

    il y a 5 jours

    Wavre, Belgique Oxford Global Resources Temps plein

    Location: Wavre - Contact: Aurelie Petit - Job type: Permanent - Contact phone: +32 25 88 16 02 - Industry: Biotechnology You have a first experience in clinical research, you are fluent in English, French or Dutch, with excellent communication skills ? You would like to work on medical information content for internal and external stakeholders ? Then this...

  • Junior Medical Information Officer

    il y a 5 jours

    Wavre, Belgique Oxford Global Resources Temps plein

    **Junior Medical Information Officer**: - Location: Wavre - Contact: Aurelie Petit - Job type: Permanent - Contact phone: +32 25 88 16 02 - Industry: Biotechnology You have a first experience in clinical research, you are fluent in English, French or Dutch, with excellent communication skills ? You would like to work on medical information content for...

  • Junior Medical Information Officer

    il y a 3 semaines

    Wavre, Belgique Oxford Global Resources Temps plein

    You have a first experience in clinical research, , you are fluent in English & French with a good level of Dutch, with excellent communication skills ? You would like to work on medical information content for internal and external stakeholders ? Then this might be for you : Junior Medical Information Officer ! Job description: This global pharmaceutical...

  • Key Account Officer

    il y a 1 semaine

    Wavre, Belgique Pharma Belgium Temps plein

    **Company**: **Cophana, as a subsidiary of Phoenix Group**, is a company exclusively dedicated to the **logistics of pharmaceutical and para-pharmaceutical products for Benelux,** **France** and possibly **other countries of the European Union**. Our services are focused on small to medium-sized pharmaceutical companies so that each of our partners can...

  • Rotation Program for Young Graduates

    il y a 1 semaine

    Wavre, Belgique ABBVIE Temps plein

    AbbVie is a pharmaceutical company that takes on the toughest health challenges. But we do more than treat diseases; we aim at making a remarkable impact on people’s lives. We are a highly focused research-driven company which is offering a **Rotation Program to young graduates** to help them build their experience in the industry and give them an overview...

  • Senior Director Gio Product Leader

    il y a 1 semaine

    Wavre, Belgique GSK Temps plein

    **Site Name**: Belgium-Wavre, Italy - Rosia, Rockville Vaccines **Posted Date**: Feb 16 2023 GSK’s success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired,...