SEO & Copywriter Specialist
il y a 1 mois
**Job Summary**
We are looking for a skilled and versatile SEO & Copywriter Specialist to join our team in Belgium. As an experienced professional with a minimum of 3 years in SEO and copywriting, you will play a vital role in optimizing our online presence and crafting engaging content that captivates our audience. This position requires a deep understanding of search engine optimization techniques, keyword research, and strong writing skills.
**Responsibilities**
- Perform keyword research and analysis to identify relevant and high-impact keywords for our website and content.
- Develop and execute effective on-page and off-page SEO strategies to improve organic search rankings and drive traffic.
- Optimize website structure, meta tags, headings, and content to ensure maximum visibility and search engine visibility.
- Create compelling, well-researched, and SEO-friendly content, including website copy, blog articles, online media posts, and other marketing collateral.
- Collaborate with cross-functional teams, such as Lead gen and Web Development, to align SEO strategies and ensure consistency in messaging.
- Monitor and analyze website traffic, keyword rankings, and user engagement metrics to identify trends, opportunities, and areas for improvement.
- Stay updated with industry trends, search engine algorithm changes, and best practices in SEO and copywriting.
- Utilize SEO tools and analytics platforms to track and report on key performance indicators and provide actionable insights to drive continuous improvement.
**Qualifications**
- Excellent written and verbal communication skills in Dutch with English proficiency as an asset.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of hands-on experience in SEO and copywriting.
- Proven track record of successfully implementing SEO strategies and improving organic search rankings.
- Strong understanding of search engine algorithms, keyword research, and SEO best practices.
- Excellent copywriting and editing skills, with the ability to create engaging and persuasive content for various platforms.
- Proficiency in using SEO tools, such as Google Analytics, Google Search Console, and keyword research tools.
- Strong analytical mindset, with the ability to interpret data, identify trends, and make data-driven decisions.
- Creative thinking and ability to generate innovative ideas to improve SEO performance.
- Strong attention to detail, with excellent organizational and time management skills.
**What do we offer?**
- The chance to be part of a dynamic and professional environment; a fast-developing organization with strong ambitions.
- A new working environment that focuses on employee well-being and digital working.
- 2 days of homeworking/week policy
- Different possibilities to develop your career and competencies in an international group.
- A competitive salary and attractive fringe benefits (car+fuel card, phone, meal vouchers, insurances ) & last but not least, we will secure you and your family through our employee purchase program.
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