Head of Marketing Benelux
Il y a 2 mois
**Club Med** profile**:
Established in 1950, Club Med are the pioneers and the leaders of premium all-inclusive holidays for families and active couples. Club Med has been continuously innovating over the last 74 years and now offers more than 70 mountain and sun resorts across the globe. Club Med offers a new way of experiencing holidays in its upscale friendly and multicultural resorts. Its success comes from the strong commitment to exceed customers’ expectations and deliver an unforgettable experience.
**The Role & **Missions**:
We are looking for our future **Head of Marketing Benelux and Germany**. You will be directly reporting to the Vice President Central Western Europe with a functional report to the EAF (Europe-Africa) Marketing VP. You will be based in Brussels and manage a team of 12 talents (7 FTE and 5 interns) across 3 offices (Brussels, Amsterdam, Frankfurt).
Your will actively contribute to the development of these 3 strategic and fast-growing markets by making Club Med the most desirable Holiday Lifestyle brand. Your role will be to grow the brand awareness and nurture the brand image, increase traffic across all channels (web, agencies and contact center) and segments (individual travelers & MICE) and optimize website site conversion. You will be responsible for all the local marketing levers (Online / Offline Media, Social Media, Website, PR, CRM) and will define the mid and long term strategic vision, planning, implementation and budgeting in order to maximize the sales performance. You will collaborate hand in hand with the Direct sales, B2B sales, Transport, Customer Care and Finance departments. You will be a key business partner to the Central Western Europe VP, constantly monitoring the business performance and proactively proposing action plans to meet and exceed the targets.
**Lead and coordinate the yearly Sales & Marketing Plan. Implement and adjust according to ROI along the year**
- Create and pitch the annual marketing plan setting the key marketing objectives in order to achieve business goals and brand positioning.
- Define main actions and budget split across the marketing department (PR, CRM, Social Media, Online / Offline Media, Website)
- Drive the implementation of the online and offline plans
- Monitor business and action ROI and recommend adjustments if needed
- Drive the marketing budget according to budget and forecast decisions in close collaboration with the country Head of Finance.
**Launch impactful actions to develop brand awareness and desirability for sun and snow destinations across the Benelux and Germany markets**
- Recommend, brief and adapt EAF creatives materials to the needs of the local markets
- Collaborate with EAF Marketing team to launch online / offline branding campaigns
- Leverage PR efficiently / Influencer opportunities (resorts openings, company PR events) and initiate local PR / Influencer events or press trips.
**Drive omnichannel (web / calls / Direct & indirect) qualified traffic growth and optimize online **conversion**
- Ensure an online seamless customer journey from the initial ideas phase through to the final payment steps.
- Supervise the monitoring of website performance, alert and recommend improvements when necessary to maximize traffic conversion.
- Closely collaborate with Contact Center Manager to enable a true omnichannel approach.
**Be the expert in terms of customer, market, competitors and product **knowledge**:
- Pro-actively gather customer intelligence through client focus group, calls listening, trade partner meetings, client feedback and sales trends analysis.
- Leverage marketing agencies and market research to identify upcoming relevant trends and client needs
- Run regular competitor activation activities
- Consolidate, share internally and leverage the insights in the sales & marketing planning and implementation
**Adapt and provide relevant trade marketing materials and sales tools to sales **managers by managing the Trade project Manager**:
- Co-build with the indirect sales team the trade marketing planning and budgeting. Adapt and produce trade marketing materials and support.
- Deliver regular training / briefings on product changes (new resorts, renovation ) and upcoming activities (media, communication, promotion) and key projects (loyalty programme, website ) to direct / indirect sales team and trade partners.
- Update indirect sales / connectivity tool and MICE website to make sure it is up to date with the latest product and marketing information
**Pro-actively collaborate with all managers as a business partner in a multichannel **vision**
- Coordinate the preparation of the weekly / monthly business review with the UK management team.
- Co-build and inform indirect sales team and client service center manager of new media campaigns, promotional offers, product news to come
- Collaborate with Sales & Customer Care manager to improve web call performances
**Your **profile**:
- 5/6 years
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